Toyota at top in global vehicle sales for first 9 months

26 Oct 2015 | Author: | No comments yet »

Toyota overtakes VW as biggest carmaker in the world.

Toyota has regained its global sales lead over Volkswagen as its German competitor braces for a consumer backlash from following the widening emissions-cheating scandal.WPP Plc, the world’s largest ad agency, posted a 3.3 percent increase in third-quarter sales excluding the impact of acquisitions and currency fluctuations as growth from clients in North America, Latin America, Africa and the Middle East was tempered by “softening” in the U.K.Toyota Motor Corporation today announced that its year-to-date (January to September 2015) worldwide sales results have amounted to 7,498,000 units, effectively overtaking the Volkswagen Group, which managed to deliver 7,430,800 units in the same time span. The Japanese car maker announced it sold 7.49 million vehicles in the first nine months of the year- down 1.5pc on the same period last year, but topping the 7.43 million that Volkswagen reported earlier this month and the 7.2 million sold by General Motors.

The results include less than two weeks of sales reporting by Volkswagen since it admitted to rigging diesel engines with software that deceived regulators about pollution levels. The Japanese group’s September worldwide production, inclusive of its subsidiaries (Daihatsu and Hino) managed to hit 921,589 units, a growth of 0.5% compared to a year ago. While the German automaker led Toyota in global sales through the first six months, it’s now readying repairs to 11 million vehicles worldwide and has stopped sales of diesel models in several markets as it brings engines into compliance. Volkswagen is currently in the midst of recovering from the dieselgate scandal, where “defeat devices” were discovered to be fitted on vehicles that are powered by the EA189 2.0 litre EU5-compliant diesel engine in order to dupe emissions tests. U.S. peers Omnicom Group Inc. and Interpublic Group of Companies Inc. posted organic sales growth of 6.1 percent and 7.1 percent respectively for last quarter.

After almost seven years without a redesign, the company is promising a sportier ride for its top-selling hybrid, an improvement in fuel economy of about 10pc and an even bigger boost for an Eco version of the model. Speaking to the business publication, Koji Endo, an auto analyst at Advanced Research Japan said, “Toyota will be the No. 1 for this year.” He added, “VW may be facing sales difficulties due to the scandal towards next year in Europe and the US, and I don’t see the Chinese market coming back anytime soon.”

Toyota is also betting improved acceleration and added safety features will lift demand for the $80,000 (£52,000) Land Cruiser, its most expensive sports utility vehicle. Toyota planned to add about 1 400 workers at factories in Japan to ramp up production of the new Prius and its updated Land Cruiser sport utility vehicle, people familiar with the matter said in August. Association of National Advertisers announced it hired two consulting firms to investigate the way media-buying agencies bid for business and ad placement and spend clients’ money. The emergence of digital advertising has spawned “non-transparent” practices among media buyers as they shift away from traditional print and TV ad placements, according to the ANA.

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