Toyota to roll out low-cost automated braking safety packages

30 Mar 2015 | Author: | No comments yet »

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages.

DETROIT (AP) — Those pricey high-tech systems that automatically stop or slow your car if it’s about to run into something are getting a lot cheaper. Called Toyota Safety Sense and Lexus Safety Systems +, the new technology will enhance a driver’s awareness by anticipating hazards most drivers would not see on their own.The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.The Toyota RAV4 Hybrid and Lexus RX CUVs debuting at this week’s New York International Auto Show will usher in new low-cost automated braking safety packages, the automaker says.

Toyota says it will offer lower-cost versions of the safety features in new Lexus and Toyota SUVs that it’s introducing this week at the New York auto show, and the cheaper devices will spread across most of the company’s models by the end of 2017. The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.

Both debuts will mark the arrival of new, multi-feature, integrated safety packages, each anchored by automated pre-collision braking and offered at a price dramatically below comparable systems across the auto industry. “Taking high-level driver assist to the next level, the safety packages will be offered as a very-low-cost option and will be systematically introduced across nearly all U.S. Packaged together in an integrated system, their features help address three key areas of accident protection: preventing or mitigating rear collisions, keeping drivers within their lane, and enhancing road safety during night time driving. First announced in Japan this past November, both packages reflect Toyota’s desire to make safety technology available to a wider range of new car buyers.

The lower price tag will appeal to the typical Toyota buyer, who is practical and would consider the devices if the cost is appealing, said IHS Senior Analyst Stephanie Brinley. Lexus Safety System+ aims to further expand the use of these systems across luxury models, integrating highly-effective active safety features into an optional accessory priced from approximately $500 to $635. “At Toyota, we believe that the ultimate desire of a society that values mobility should be the eventual elimination of traffic fatalities and injuries,” said Bob Carter, Senior Vice President – Automotive Operations at Toyota Motor Sales, U.S.A. Automatic braking is following the usual progression of automotive safety features, starting in luxury cars and falling in price as it makes its way to loaded-out mainstream cars and eventually to all vehicles.

Toyota is proud to expand the availability of these technologies – and to do so at an excellent value proposition for our customers as well.” TSS will initially be available on the RAV4 and Avalon, and three additional models which will be announced later this year. Both packages will provide an added layer of safety capability on top of Toyota’s existing Star Safety System, a suite of six key safety technologies that are included as standard on every new vehicle. A higher-end package costing about $500 combines cameras and a more sophisticated radar for better performance, including pedestrian detection and cruise control that keeps the car a safe distance from vehicles in front of it. If the driver fails to brake in a set time, the system automatically applies the brakes, reducing speed by approximately 19 mph *1 in order to prevent or mitigate the collision. The operational range of PCS covers speeds at which at least 80 percent of rear-end collisions occur (i.e. relative speeds of between approximately 7 – 50 mph).

By using a forward-facing camera and millimeter-wave radar to monitor vehicles merging into or out of the lane, Radar Cruise Control helps maintain smooth acceleration and deceleration while driving. Lexus Safety System + integrates several of Lexus’s existing active safety technologies: under certain conditions the Pre-Collision System (PCS) helps prevent and mitigate collisions; Lane Departure Alert (LDA) helps prevent vehicles from departing from their lanes; and Automatic High Beam (AHB) helps ensure enhanced forward visibility during nighttime driving. Some models are also equipped with Lane Keep Assist, which controls power steering to help make it easier for the driver to remain within lane markings.

It uses a camera to detect the headlights of oncoming vehicles and the tail lights of vehicles ahead, and then automatically switches between high beams and low beams so as not to dazzle other drivers.

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