Twitch Gets 'Creative' With Artists | Techno stream

Twitch Gets ‘Creative’ With Artists

30 Oct 2015 | Author: | No comments yet »

Bob Ross Painting Marathon Is Coming to Streaming Service Twitch.

Streaming video service Twitch is embraced its creative community with the new Twitch Creative section—launching today, on the late Bob Ross’s birthday.

To honor the memory of the iconic PBS painter (and his happy little trees), Twitch secured the rights to The Joy of Painting, and will air all 403 episodes online, starting today. To commemorate the soft-spoken painting instructor’s birthday and his legacy, streaming site Twitch.tv will kick off a 403-hour, eight-and-a-half-day marathon of Ross’s PBS show, “The Joy of Painting.” Twitch is best-known for its live-streaming content, particularly stuff related to videogames. What you might not know is that Twitch also nurtures a thriving community of creative types who perform music, show off their visual artistic prowess, or invite an audience to watch them write. According to Bill Morrier, head of Twitch Creative, the frequent exhibits attracted more broadcasters whose primary focus is on art. “With their passion, variety, camaraderies, and sheer organic growth, they inspired us to put a much larger spotlight on their community,” Morrier said. Unique to this category, however, is the ability to add hashtags to broadcast titles, making it easier and more intuitive for viewers to browse and discover channels based on personal interests.

It already boasts work from diverse individuals like digital painter and illustrator Geers_Art, profession prop and costume maker EvilFX, music composer SceneOfActionMusic, and glass maker Vieparlafoi. His casual, almost hypnotic presentation style was a very early example of how a seemingly mundane activity like painting a lake, writing a poem, or building a house in Minecraft can attract a wide audience. The Twitch Creative launch partner is working with artists of all sorts to stream new content every day; tune into the Adobe channel to chat with creators and watch art happen. The platform also folded its beta Music category into Twitch Creative, “since the specific act of crafting a song is as much a form of art as the other content,” Moorier said. The full embrace of the site’s creative streamers comes just a few months after YouTube moved in on its primary demographic of gamers with YouTube Gaming.

And, to give the new brand even more credibility, Twitch Creative named Kyle “MonkeyOnStrike” Reddington—one of the category’s established artists—as Creative’s new community manager. Highlighting Twitch’s appeal beyond live streams of Dota 2 and League of Legends can broaden its potential audience—or at least provide another reason to stay for those who are already invested in the Twitch community.

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