Twitter Announces New Tools, Partnerships For Finding And Publishing Embedded …

21 Oct 2015 | Author: | No comments yet »

Twitter Announces New Tools, Partnerships For Finding And Publishing Embedded Tweets.

Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. When you’re reaching a new fitness goal or hitting the high score in a game, Twitter wants your followers to know — even if it’s happening in a different app.Syndication was a major theme of Twitter’s second annual developer conference, Flight, on Wednesday, where the company rolled out nearly two dozen new updates and features.

The curation side includes Twitter-built products like the aptly-named Curator, which helps publishers find the best tweets to feature in their content. (Curator was first announced in March.) It also includes partnerships with companies like Spredfast, Wayin, Dataminr, ScribbleLive and Flowics. On Twitter’s ninth birthday in March, CEO Jack Dorsey credited with journalists with pushing Twitter’s early growth and convincing others of its value in a tweet-storm.

A new Publish website will make it much easier to add Twitter content to your Website or app, and leaves the curation up to tools you’re probably already using. Twitter’s Michael Ducker said that these are the same tools that Twitter uses to create its Moments, which pull together tweets around big news stories and trends. Twitter Publish is out now in beta. “We … know that you need a powerful visual storytelling tool to truly engage your users, so we’ve built an embedded grid which displays your curated content in a rich, responsive, media-forward format,” Twitter wrote in a blog post on the news.

With a new Collections API, existing tools like TweetDeck and Curator can be used to surface tweets to your webpage without copying and pasting individual tweet codes. Twitter Publish includes a WYSIWYG editor, and its new embedded grid is responsive, so it looks good on both the mobile web and desktop, said Michael Ducker, head of product for embedded tweets at Twitter.

Though I may not be thrilled at the prospect of my feed being crowded by my Twitter friends’ daily step counts or favorite new tunes, the company says the developments are particularly aimed at mobile gaming companies who see Twitter as a platform to organically grow apps. For starters, Twitter is rolling out Curator, a tweet curation feature currently available to just a small handful of publishers, to all users over the next week. Twitter Publish now lets users create new customizable Identification codes for embedding these tweets on a Website’s own publishing system. “We found out from our publishing partners that almost everyone is sitting there struggling to find the tweet and copy and paste every tweet into the CMS.

However I know I myself have been hesitant to click a tweet button within an app because I want to make sure I have control over what that tweet says. Twitter is also going further and launching a new pilot program aimed at helping businesses add call-to-action buttons aimed at promoting app downloads. The new site, created by Twitter and accessible through a Twitter log-in, allows creators to generate one single code for showing a list of tweets and also a homepage for updating the content in real time. Facebook has nearly 1.5 billion monthly active users and 4 billion daily video views, and Snapchat touts its 100 million daily active users and 4 billion video views as well.

These can also be saved and altered on the Twitter site rather than tweaked via several lines of code. “We identified where all the friction points are. The purpose is to allow websites to use Twitter to tell the story of an event or ongoing moment; let’s say the social media team at The Next Web wanted to embed a grid into a page for one or both of our conferences. The site was scolded when Facebook’s Instagram first surpassed Twitter’s userbase at 300 million in December and then again at 400 million in September. The company has argued for almost a year now that it doesn’t really matter how big its active user base is, a convenient argument since Twitter’s logged-in user base isn’t really growing. Twitter’s executive team has admitted the company’s fault in gaining new and active users. “We have not communicated why people should use Twitter.

This is both a product issue and a marketing issue,” said Anthony Noto, Twitter’s chief financial officer, in July. “We need to ensure that we have a unique value.” The thinking with the new statistic extends to that Twitter is more than just an app on your phone and a desktop site. Putting tweets on video screens and encouraging publishers to embed them on their websites is one way to grow that audience. “Our vision,” explained Michael Ducker, product manager for Twitter’s syndication efforts, in an interview with Re/code, “is that apps have Twitter tabs, that websites use Twitter content in these formats to tell stories, and not as a side rail but as the primary content.” Until now, Twitter hasn’t shared how big that logged-out audience actually is. It is the place where everyone from entertainer Justin Bieber to Democratic presidential contender Hillary Clinton to a millennial watching “Pretty Little Liars” can voice their opinion. “If you choose to tweet to Twitter, your voice can be heard by those billion viewers.

No longer are individual tweets readers see as a listical on BuzzFeed or a news story on IBTimes limited to embed codes of single text-based tweets or videos. While people may now better understand Twitter’s viewership numbers, the company needs people on the app or on the site to see advertising and not just seeing tweets scattered across the Web. Tweets are “the modern day super pull-quote,” Prashant Sridharan, Twitter’s global director of developer and platform relations, told IBTimes. “I just love the articles where it’s random people tweeting about things. The company released the “Project Lightning” initiative, now known as the “Moments” product, last month that collects and stitches together tweets, photos, videos, Vines and GIFs around particular events. Twitter has hired a team of human curators, under the direction of former New York Times editor-at-large Marcus Mabry. “We’re breaking all the norms of what a tweet looks like.

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