Twitter exec defects to become Dropbox product VP

29 Jul 2015 | Author: | No comments yet »

Dropbox Hires Google, Facebook And Twitter Veteran Todd Jackson As VP Of Product.

Todd Jackson, formerly Twitter’s director of product management, has left the company for Dropbox, where he will be the company’s first VP of product. Dropbox cofounders Drew Houston and Arash Ferdowsi described Jackson in a blog post as “play[ing] critical roles in building communication and collaboration products that hundreds of millions of people use every day.” Twitter is undergoing massive changes as it tries to bring in more users — that means overhauling both the product and the growth departments.

Todd Jackson, who ran Twitter’s content and discovery team, will be leading Dropbox’s charge into business products as well as shepherding its consumer growth. Earlier this year, Twitter unveiled its secret weapon: Project Lightning, a new feature that could make the platform more relevant to a broader range of users. He joined Twitter in 2014, when the company bought his startup, Cover, which built a “smart” lockscreen for Android phones, according to his LinkedIn profile. According to a statement released by YouTube, Oestlien’s new job will have him focusing on “building the platform and tools for the next generation of video creators on YouTube,” but it didn’t elaborate on what those might be.

During YouTube CEO Susan Wojcicki’s VidCon keynote last Thursday, she said the company’s top priorities and “mobile, mobile and mobile.” She also announced the debut of support for 360-degree ads on YouTube and the coming addition of support for 360-degree videos in 3D on the platform. He also worked at Google for 7 years, where he was product lead for Gmail between 2007 and 2011 as the Web email service surged in popularity. “The way people get work done today is changing, and I’m excited to join Dropbox to build products that are driving that change,” Jackson said in a statement. Oestlien is already a well-known face to the Google family, as previous to Twitter, the new YouTube director worked as Product Management Director for Google’s AdWords. If YouTube is looking Oestlien to head its advertising efforts for those initiatives, he has the experience, and he got it working within the organization.

Before his hiring, individual product leads reported to Ferdowsi, who is chief technology officer, and who will continue to be involved in product decisions and a variety of other strategic functions across the organization. YouTube’s Head of Content and Business Operations Robert Kyncl responded with a welcome message; Oestlien said he’s looking forward to working with Kyncl in the future. News of Oestlien’s hire comes on the heels of last week’s announcement that Susanne Daniels is leaving her post as president of programming at MTV to join YouTube in the newly-created role of VP of YouTube Originals.

In half a decade, phone-first millennials will represent a big chunk of the workforce (estimates range from 35 percent to 50 percent), so it’s crucial for the cloud storage company to nail its business-on-the-go features. Tags: 360-degree 3D video, 360-degree ads, 360-degree video, adwords, Christian Oestlien, Matthew Glotzbach, Susan Wojcicki, Susanne Daniels, twitter, youtube

The company has been criticized for not having enough features to satisfy its business customers, and its consumer offerings are threatened by deals from the likes of Google and Microsoft, among others.

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