Uber to courier Xiaomi Mi Note phones directly to customers in Asia

23 Jul 2015 | Author: | No comments yet »

Uber Partners With Xiaomi for Smartphone Sales in Singapore.

SINGAPORE — Chinese phone maker Xiaomi, popular for its value-for-money smartphones, is going upmarket with the launch of its most expensive phone to date — at more than twice the price of its next priciest offering. Uber Technologies Inc. will deliver Xiaomi Corp. smartphones in Singapore and Kuala Lumpur in the first partnership between the world’s most valuable technology startups. Xiaomi will distribute the new phone in style, as it collaborates for the first time with car-sharing and taxi booking company Uber to deliver the phones to some customers in Uber cars.

Customers can order the Mi Note with a 5.7-inch screen through Uber’s application a day before the device is available on Xiaomi’s own website, the Beijing-based smartphone maker said in an e-mailed statement Thursday. Ordering a Mi Note will follow the same process as calling for an Uber car – users just have to open the Uber app and use the slider at the bottom of the screen to select “Xiaomi” (which will show up as orange coloured Uber cars on the map), and hit request.

After outselling Apple Inc. and Samsung Electronics Co. in China, Xiaomi is expanding overseas and selling devices such as air filters and headphones after a funding round in December valued the five-year-old company at $45 billion. Thought leaders from the biggest brands and most disruptive companies will share winning growth strategies on the most pressing challenges marketing leaders face today.] China-based smartphone maker Xiaomi has announced a partnership with Uber that will see the e-taxi company take on a dual-role of e-commerce company and on-demand delivery drivers. Ride-hailing service Uber has been valued at $50 billion, even as it deals with losses that outstrip revenue and battles regulators and politicians around the world.

Priced at just RM1,549, the smartphone has a 13-megapixel camera with OIS (optical image stabilisation) to compensate for shaky shots and Philips two-tone flash. E-commerce has this lag between purchase and delivery, so we were trying to see if we could come up with ways to reduce this lag.” Most customers order Xiaomi phones from its online store.

There is also a 4-megapixel front-facing camera with Beautify mode, which intelligently guesses a person’s age and gender in order to apply 36 smart filters. The device’s 5.7in full HD display, which has a pixel density of 386ppi (pixels per inch), is curved slightly with tapered edges for a fancier look and comfortable grip. Similar to the Mi4i which was launched earlier, the Mi Note’s screen uses Sunlight Display tech which adjusts each pixel in real-time for contrast, so images are less affected by glare under the sun. Last week, Uber revealed a tie-up with Chelsea soccer club, one that let users request a replica Chelsea shirt delivered to their door — though this was little more than a glorified PR initiative, as the shirts were a giveaway.

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