UPDATE 3-IBM, Twitter to partner on business data analytics

30 Oct 2014 | Author: | No comments yet »

IBM Teams Up With Twitter to Give Business a Gauge Powered by Social Media.

Los Angeles – IBM and Twitter will work together to integrate Twitter’s data into IBM’s analytics services for businesses, both companies said on Wednesday. “Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesiser of trends,” said IBM chief executive Ginni Rometty in a statement.

WASHINGTON: International Business Machines Corp announced a partnership with Twitter to help shape business decisions using data collected from tweets worldwide. Both companies will collaborate to develop solutions for specific industries such as banking, consumer products, retail, and travel and transportation, the statement said. The alliance will put IBM computing expertise, including its Watson artificial intelligence technology, to work extracting insights from Twitter to “enrich business decisions with an entirely new class of data,” according to Rometty.

IBM will help businesses predict trends in the marketplace and consumer sentiment about products and brands and will train 10,000 employees to consult businesses on the best use of Twitter data. The deal is designed to marry IBM’s analytics software and large consulting staff with the huge volumes of information Twitter generates about users’ actions and opinions. One is the classic button-down business technology company, while the other is the freewheeling hub of online communication in bursts of 140 characters or fewer. The new partnership will make it easier for business clients to analyse Twitter data to find out what customers like about certain products, Twitter said in a statement. The company previously allowed third-party firms such as Gnip, Datasift and Data minr to buy access to the tweets and then re-sell that data to corporate clients. “Twitter has created something extraordinary.

When you bring this together with other kinds of information and leverage IBM’s innovations in analytics, Watson and cloud, business decision making will never be the same,” she told an event announcing the launch. OAKLAND, California: A US judge said Google’s plan to create a US$250mil (RM821.9mil) internal program to disrupt rogue online pharmacies is a fair way to end shareholder litigation over accusations the search company improperly allowed ads from non-US drug sellers. The announcement comes as IBM has been struggling to find new drivers for growth, as revenue from its big consulting and software businesses has slowed lately.

His company’s information resource, he said, should have “nearly limitless applications.” If so, IBM wants to be the technology vehicle for delivering Twitter-enhanced decisions. Under the terms of the deal, Google also said it would make content about prescription drug abuse more visible and work with legitimate pharmacies to counter marketing by rogue sellers. Alistair Rennie, general manager for big data and analytics at IBM, called the collaboration with Twitter a “landmark partnership” and one that, by exploiting Twitter’s unique data asset, will open the door to “business decisions based on the pulse of the planet.” Later, in a joint interview, Mr. At a hearing on Wednesday in Oakland, California federal court, US District Judge Phyllis Hamilton said the programs Google would create are “satisfactory.” Google will allocate and spend at least US$50mil (RM164.37mil) a year to the internal effort for at least five years under the settlement. But if the companies could achieve their vision of using Twitter to improve business decisions spanning everything from marketing to product development, Mr.

He noted that an unnamed manufacturer of commercial fryers, like those used in fast-food restaurants, found that tweets with the phrase “soggy fries” were an advance sign of equipment malfunctions. The two companies will also jointly develop software tools tailored to business customers, and IBM will train thousands of its consultants to use Twitter data for clients. Rennie, will be able to offer Twitter-enhanced products to large numbers of business customers rather than having each one be a start-from-scratch project. These partnership deals all come in the context of IBM’s seeking growth in promising new businesses faster than those same emerging technologies erode the sales and profits in the company’s traditional hardware and software lines.

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