Verizon Internet Customers Can Subscribe to HBO Now

29 Jul 2015 | Author: | No comments yet »

HBO NOW(SM) Available Today To Verizon Broadband Customers.

For $14.99 per month (after a 30-day free trial), Internet customers can watch all of HBO’s content on mobile devices and the PC, including recent series like True Detective, (pictured), and The Brink, as well as Silicon Valley, Veep, and The Leftovers. On Tuesday, HBO and Verizon announced a new partnership allowing Verizon broadband customers to sign up for the Internet-only HBO Now service, starting immediately.HBO today announced its second deal with a pay TV provider, in this case Verizon*, to make its over-the-top streaming service HBO NOW available to broadband customers who don’t have a cable TV subscription. New films Birdman, The Hobbit: The Battle of Five Armies, The Theory of Everything, and Dumb and Dumber To are also coming soon to the streaming service. That means HBO NOW will be available to Verizon DSL customers, FiOS broadband customers, and soon, the company’s 100 million Verizon Wireless customers, too.

Verizon can also be able to sell HBO Now directly to wireless customers, although there’s no reference to how that process will work on either the HBO Now site or Verizon Wireless site. Though pay TV providers have been slow to embrace cord cutters, Verizon has acknowledged that today’s customers, particularly millennials, are much more likely to watch content on the Web than the TV. Verizon joins Cablevision on the list of HBO’s traditional partners that have bought the network’s somewhat controversial pitch that the companies can target cord-cutters together by bundling HBO Now with distributors’ broadband packages. Launched in April, HBO Now is also available on Apple TV and other Apple devices, Android smartphones and tablets, Amazon Fire tablets and on Optimum Online for customers in Connecticut, New Jersey and New York. Verizon, therefore, said in September that it would roll out an Internet TV service by mid-2015, with an a la carte option for viewers to pick and choose the channels they want.

Those averse to the pay-TV bundle also have the option to subscribe to HBO Now through an array of digital distributors, including Apple, Amazon and Google’s Android. Verizon’s decision to resell the service makes sense in light of the company’s mobile video ambitions, even though other cable and satellite TV operators may have initially hesitated to give their pay TV customers a reason to cancel their bigger, pricey TV bundles in favor of more affordable internet-only packages where they can watch streaming content like Netflix, Amazon Prime Instant Video, and HBO NOW, among other things. Confusingly, HBO has also agreed to be part of Verizon’s forthcoming online video platform, though not in any way as formal as attaching HBO Now to it. But the tide is turning when it comes to how consumers engage with television – people are watching on multiple devices, watching video on demand, and binging their way through series and movies without commercial interruptions.

FiOS TV customers can continue to purchase HBO, which includes access to the award-winning HBO GO app and access to HBO content on an anywhere, anytime basis on FIOS Mobile, through existing sales channels, including by using their FiOS TV remote control. HBO NOW also features every episode of every season of HBO classics worth seeing again like The Sopranos®, Sex and the City®, True Blood®, The Wire® and Deadwood®. On the site, Variety found there were other still-unannounced partners listed, such as Victorious, GoPro and Vevo, and the site referenced Fox, AMC and NFL as well. (Verizon told Variety that not all the names on the website were representative of done deals.) It will also make the service more competitive with other newer offerings, like Comcast’s soon-to-launch service called Stream, which includes live TV from broadcast networks along with the option for HBO.

Verizon has yet to announce a launch date for Go90, though Verizon CFO Fran Shammo said on this an earnings call that it will debut in the “late summer.” Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services – HBO® and Cinemax® – to approximately 122 million subscribers worldwide.

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