Verizon Wi-Fi calling rolling out for Samsung devices this week, iPhone …

7 Dec 2015 | Author: | No comments yet »

Samsung Might Make a Massive Change to the Galaxy S7.

Samsung could be about to make a significant change to its smartphone strategy if a recent report proves accurate. Just before the weekend hit, quietly announced that it will finally begin rolling out support for Wi-Fi calling on select Samsung devices — the Galaxy S6 and the S6 Edge — this coming week. According to analyst Pan Jiutang (), Samsung plans to reduce the price of its next flagship smartphone, the Galaxy S7, by about 10% relative to the launch price of its Galaxy S6.

Unfortunately, iPhone users hoping to take advantage of Wi-Fi calling will have to wait a bit longer as the nation’s largest carrier said iOS support is slated to roll out sometime in early 2016. A more affordable phone could entice some buyers to select Samsung’s handset over its rivals, but it highlights the issues facing the Korean tech giant. In order to activate Wi-Fi calling for audio and video calls on Android, Verizon subscribers will need to turn on Advanced Calling from the Settings menu and be sure to install the latest software update.

The introduction of the iPhone 6 and iPhone 6 Plus — the first iPhones with larger displays — likely played a factor, but the bigger contributor may have been the existence of increasingly competent low-cost Android handsets. When a customer uses Advanced Calling on our 4G LTE network and travels outside of coverage, the call will seamlessly transfer to a known Wi-Fi hotspot when available. These low-cost Android vendors have had little effect on more established economies, however, there are signs of growing price competition even in the U.S. smartphone market. Motorola’s Moto X Pure Edition, released earlier this fall, packs hardware competitive with Samsung’s Galaxy S6, but is only about two-thirds the price. In October, Samsung saw its total operating profit jump in the third quarter, as its mobile profits rose 37% on an annual basis, but Samsung’s chip business was its most successful unit.

Samsung’s flagship Galaxies generally offer the best hardware available in any smartphone — with enormous batteries, excellent cameras, and top-notch displays. If Samsung continues to offer leading hardware at more affordable prices, it could help reinvigorate demand for its handsets, but margins could suffer.

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