Virgin is Luring Travelers with Connectivity and Content

21 Oct 2015 | Author: | No comments yet »

Spotify partners with Virgin America for in-air streaming.

Today, Virgin America announced a partnership with Spotify to give its customers free music streaming as part of its ViaStat program, which also includes Netflix streaming. Virgin America, which is partially owned by British entrepreneur Richard Branson’s Virgin Group and markets itself as a fashionable carrier, said that Spotify’s catalog of more than 30 million songs would be available on select flights equipped with its advanced ViaSat WiFi through March 2.

On Tuesday, Virgin America and Virgin Atlantic announced several new initiatives to help improve the customer experience before, during and after flights.There’ll also be destination-inspired playlists for those heading to the Hotel California, getting set for a little Viva Las Vegas action or even heading to see all the exes that live in Texas.

Raymond James reiterated their outperform rating on shares of Virgin America (NASDAQ:VA) in a report issued on Wednesday morning, MarketBeat.Com reports. ViaStat has gone on record saying it can deliver “12 megabits per second download speeds to each seat,” which is faster than anything I’ve ever experienced on a flight. Spotify, which says it has 75 million users including 20 million who pay for advertising-free music, hopes to use the partnership to gain new subscribers. “We’re dedicated to finding ways to bring music into every part of consumers’ lives, wherever they are, whatever they’re doing, whatever their mood,” Erin Clift, the Swedish-founded company’s vice president for global marketing and partnerships, said in a statement. For Virgin America’s part, the company has teamed up with Spotify and The New York Times to offer passengers some of the best in-flight entertainment imaginable using the company’s new ViaSat Wi-Fi-equipped aircraft. Another US carrier, Southwest Airlines, last year formed a sponsorship with Apple’s streaming service to allow passengers to choose playlists of songs.

This offer will last until March 2 2016 and, if you’re planning a flight with Virgin America in that timeframe, you can sign up for a free-trial of Spotify Premium in order to make the most of the offer. Otherwise you can access Spotify Free. “Whether you’re on the ground or in the air, simply pick which hot spot you’re heading to, then select one of our city-mood lists to start your jam or explore the full Spotify catalog of music.

Will airlines like Virgin continue pouring massive amounts of cash into building in screens and entertainment or is the future on our devices and in the cloud already? While Virgin America has announced several upgrades to the in-flight portion of the trip, Virgin Atlantic has formed a new partnership with WeWork—a provider of co-working space and global creative hubs—to offer airline customers a free month membership to the service. It’ll be interesting, because I have to believe that handing out an iPad to customers is cheaper than customizing planes for in-flight entertainment.

During the partnership, Virgin Atlantic customers will earn access to the commons areas of WeWork’s 50 international locations with every Premium Economy ticket purchased from now through Nov. 25. To celebrate the two companies teaming up, WeWork will also be offering a chance for its members to win one of 15 round-trip Virgin Atlantic Premium Economy flights from the United States to London.

After two palapas began burning around noon Sunday, the Department of Civil Protection of Solidaridad was called, showing up less than 10 minutes later, and hotel employees began evacuating the 1,600 guests, Riviera Maya News said. Vetr lowered Virgin America from a strong-buy rating to a buy rating and set a $32.02 price objective on the stock. in a research note on Monday, July 20th.

First Class level of service contains eight-seat cabin having an inflight teammate to provide service, 165 degree reclining leather seat with massage functions and 55 inches between rows of pitch, amongst others. Primary Cottage Select comprises 38 inches of pitch for leg room, individual Red inflight entertainment system at every seatback and one free checked tote, among others.

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