Wal-Mart to sell new Call of Duty game early

28 Oct 2014 | Author: | No comments yet »

New Call of Duty out next week, at Wal-Mart first.

NEW YORK (AP) — The latest installment in the blockbuster “Call of Duty” video game franchise goes on sale next week and those that need to be first in line will have to head to Wal-Mart. The world’s biggest retailer is doubling down on the used video game business: Wal-Mart Stores announced today that it has begun selling certified, pre-owned video games in 1,700 stores across the United States. “With 117 million gamers in the U.S., we are constantly looking to provide new and game-changing offerings to those customers,” Laura Phillips, SVP of entertainment for Walmart, said in a statement. “We’ve said that we would focus on the $2 billion pre-owned market, and we’re continuing to deliver on that today.” Walmart launched a video game trade-in program in March, offering customers store credit in the form of gift cards if they turned in their old, used games. The retail giant is selling “Call of Duty: Advanced Warfare” 24 hours before its official release, a move that could undercut competitors when it comes to sales of the blockbuster title. By launching a used game program, Walmart –already the nation’s second biggest video game retailer– is increasing its pressure on number one retailer GameStop Corporation, which has an extensive used games program. Wal-Mart is trying to build up its used business now because the Xbox One and PS4 have had strong sales and that’s expected to continue over the next couple of years.

In late August, GameStop chief financial officer Rob Lloyd told analysts that it hadn’t seen an impact from the new competition in the preowned business. Phillips said the refurbished and repackaged games will be sold in about 1,700 Wal-Mart stores, which is about half of its stores that sell video games. WMT, +0.27% helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our 11,053 stores under 71 banners in 27 countries and e-commerce websites in 11 countries.

This time, Wal-Mart is giving gamers an exclusive exoskeleton, or digital shell that player’s characters can wear during play, with the purchase of Mountain Dew and Doritos. Earlier this month, during PepsiCo’s third-quarter conference, CEO Indra Nooyi said there’s an extremely high incidence of people buying both the drink and the snack. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

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