Watch the first Windows 10 ad use adorable babies to push Hello, Cortana, and …

20 Jul 2015 | Author: | No comments yet »

Appropriately, Windows 10 to get 10-year support from Microsoft.

The software will be released in 190 countries and 111 languages this summer. Microsoft Windows 10 launch is about 10 days away and the latest news from Redmond is that future updates for the Windows 10 Home users will be mandatory, without any option to turn them off.

Users of Windows 10, Microsoft’s upcoming flagship operating system, may be assured of continued support from the software giant for a period of – you guessed it – 10 years. “End of support refers to the date when Microsoft no longer provides automatic fixes, updates, or online technical assistance. There will be a virtual assistant in the software that keeps track of users’ schedules, and Microsoft will regularly trickle out updates with new features to its users over the Internet. Case in point: A Lenovo representative told Windows Central that the company will take orders for PCs with Windows 10 preinstalled on launch day, but that those machines won’t ship until about mid-August.

According to its latest release 10240 distributed to testers, there is a clause in the end user license agreement (EULA) that says “By accepting this agreement, you agree to receive these types of automatic updates without any additional notice.” According to this addition to the clause, you will no longer get options such as ‘choose when to reboot’, ‘choose when to download and install’ and ‘never check for updates’, which you were familiar with in Windows 8.1. In an email to employees explaining the change, Satya Nadella noted: “We are moving from a strategy to grow a stand-alone phone business to a strategy to grow and create a vibrant Windows ecosystem that includes our first-party device family.” The word “ecosystem” is tossed about a lot in the tech industry, but it does not simply mean having a bunch of stuff out in the market. Satya Narayana Nadella, chief executive officer of Microsoft, told media recently that Windows 10 is going to run on everything from phones to tablets to surface hubs as well as to the HoloLens, Microsoft’s first fully untethered, see-through holographic computer. A separate report by ZDNet’s Ed Bott said this clarifies an announcement by Microsoft’s Terry Myerson earlier this year that a device upgraded to Windows 10 will be kept current “for the supported lifetime of the device – at no additional charge.” “In the past, that would have been time for a new version of Windows to take its place on the support lifecycle chart and bump the old one down a notch.

Thought-leaders from the biggest brands and most disruptive companies will share winning growth strategies on the most pressing challenges marketing leaders face today. Microsoft released Windows 10 to PC makers (the so-called “RTM” or “released to manufacturing” build) later than it normally does, which seems to have some PC makers scrambling. New features like Cortana (similar to Siri), Microsoft Edge, Hello (allowing users to sign into a machine with just face or finger recognition), Microsoft Edge (browser) and Xbox integration are added into it along with a ‘start menu” button to make it more interactive and simple.

Companies like Google have crept into Microsoft’s business with free software and services subsidized by its huge advertising business, while Apple in recent years has made upgrades to its applications and operating systems free, earning its money instead from hardware sales. Only Windows 10 for business users, ie. those running the Enterprise Edition, get the option to select only security patches update and can opt for Long Term Service Branch (LTSB) which is updated once in every 2-3 years. According to ZDNet’s Ed Bott, you’ll be able to install Windows 10 “even on devices where the OEM does not officially support Windows 10 and has no plans to do so.” Put another way, you’ll still get Windows 10 software updates from Microsoft, even if your PC’s manufacturer no longer offers support for your computer. Beginning in the 1980s, it leveraged its position in DOS to create Windows, which let it move from client operating systems into server operating systems, applications, and development tools.

Dell will begin selling Windows 10 PCs on the 29th through its website, and if you opt for next-day shipping, you could have your new Windows 10 PC as early as July 30th. The story behind the story: In past years, Windows launches have been highly coordinated affairs: PC makers would normally get the final RTM build several weeks in advance of the official release, so they would have time to install the new OS onto their new PCs in time for launch day.

Before the iPhone, it even appeared as if Microsoft could extend its close relationships with developers and Windows’ familiar user interface elements into a dominant position in smartphones. Rather than forcing customers to pay for updates and fixes at specific times throughout the year, Microsoft will push updates as they happen and businesses will pay an annual subscription fee.

The company’s last operating system, Windows 8, did not revive the market and might have made matters worse with a bold redesign of its interface that turned off some users. Today, the Apple Watch leverages the installed base and developer support of the iPhone, but there are signs that the company’s nearly two decades of hit products may be finally slowing down.

Windows ships on less than 3 percent of the smartphones sold globally, with Google’s Android and Apple’s iOS accounting for most of the rest. “Consumer Windows is fighting for relevance in a world where Apple and Android are the dominant OSes,” said Bill Whyman, an analyst at Evercore ISI. “That’s the challenge.” An operating system is only as good as the programs that can run on top of it. Despite Android’s dominance of smartphone market share, the company hasn’t been all that successful in bringing Android variants to new categories of devices even though vendor support for its Android Auto car software has picked up significantly since launch. Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through … read more » If it could not extend that to mobile devices over the long haul, how can it make a bid for wearables or the Internet of Things that have close ties to smartphones?

Indeed, its scaling back of Windows phones already throws a damper on developer outreach efforts to bring Android and iOS apps to the Lumia Windows smartphones that need them. The company does not disclose how much upgrade revenue it normally makes from a new operating system, but analysts estimate that it is small compared with the other ways the company makes money from the operating system. In a recent interview with ZDNet’s Mary Jo Foley, Microsoft CEO Satya Nadella made the case for the company’s position as a viable third ecosystem both for businesses and consumers. That includes buying its way to success by acquiring popular apps such as Sunrise, Wunderlist, and Minecraft, all of which must deal with the home-field advantage that Apple and Google have on their own devices. About a quarter of Windows revenue was from volume licensing deals with big business customers, who typically pay for rights for Windows upgrades over several years, along with the ability to manage a multitude of users over corporate networks.

He also mentioned the HoloLens (whose price remains unannounced) and the Surface Hub conference-room computer, both of which are unabashedly corporate-focused. Windows remains the dominant operating system on PCs, and unless that starts to change, Microsoft is unlikely to stop charging computer makers for the software. That’s an approach that has been successful for Lenovo, which continues to buck the PC sales shrinkage trend, but one that’s proven tough to exploit for Blackberry, which is struggling to protect what’s left of its core business. The company’s chief executive, Satya Nadella, also made Windows free on devices with screens smaller than nine inches, a category that consists mainly of smartphones and tablets, along with some laptop-like products.

Executives see advertising revenue from Bing, the company’s Internet search engine, which is enmeshed in various functions within Windows, as one avenue. In addition, if the company can get enough people to buy games and other software through the Windows app store, its cut from those transactions could become meaningful.

It’s actually just a fun way to say “facial recognition.” So far, facial recognition hasn’t proven too secure on mobile gadgets, but MasterCard thinks it can make it work. Microsoft is also seeking to participate in the hardware side of the technology business, with its Surface tablet computers and Lumia smartphones, though it recently announced plans to scale back the smartphone business after weak sales. The company also has a broad array of software products aimed at the corporate market, including databases, messaging and cloud computing services, that are doing well and could help offset a loss in revenue from the free upgrades.

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