Why the Apple Watch Exists

14 Mar 2015 | Author: | No comments yet »

Apple Watch not on most shoppers’ lists, poll finds.

Analysts have been saying for some time now that Apple (AAPL) has the opportunity to do for smartwatches with the Apple Watch what it did for the MP3 player, smartphone and tablet with iPod, iPhone and iPad.Apple Inc’s new smartwatch may be a tough sell, with 69 per cent of Americans indicating they are not interested in buying the gadget, according to a Reuters/Ipsos poll. Photo: Reuters Though Tim Cook’s rhetoric sometimes obscures the fact, Apple is a business, and for once the business-page superlatives were not overdone. In the fourth quarter of last year, Apple sold nearly 75 million iPhones at a profit margin of nearly 40%, making its quarter the most profitable quarter in the history of any American business.

The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days. Also, in an encouraging sign for Apple, roughly 13 percent of survey respondents who did not own an iPhone said that they would consider buying one in order to buy an Apple Watch, which needs an iPhone to work fully. Unlike many smartwatches currently on the market that are meant to interact with a variety of smartphones, Watch is built to rely on a nearby iPhone for maximum functionality.

Apple overcame skepticism about the iPad and iPod when they first debuted, but the survey suggests that the world’s largest technology company has work to do to make the watch ubiquitous. Among other findings from the poll of 1,200 people surveyed: 52% felt smartwatches were a “passing fad,” but 46% admitted Apple Watch possessed a “cool factor” in the category. For all the company’s effort to divert attention to the design statement the new Apple Watch supposedly represents, for all the trotting out of design chief Jony Ive, one utterance puts the watch in proper context. Apple predicts sales will range from 10 million to 20 million in the first year alone, and eventually, say Apple execs, may hit 100 million—the number of iPhones sold last year.

It comes from the company’s own testers who claimed, after using the watch for a few weeks, they were fishing their iPhones out of pockets and backpacks many fewer times a day. Initial demand for the watch is expected to come primarily from existing iPhone users, but its wider success is seen depending on whether developers create enticing apps tailored to the device, so-called killer apps.

You can manage your Instagram photos, and find hundreds of other travel-related apps to make travel more pleasant. – To keep you fit on the road, there’s a heart-rate monitor, accelerometer, and burned-calories counter. Samsung Electronics, Sony Corp and LG Electronics have all released their own smartwatches, many of them powered by software developed by Internet company Google Inc.

The phone shows a simple diagram of how long you sit, stand, or exercise, and keeps detailed metrics on your exercises wherever in the world you may be. – All the data can be shared with a third party, so you can take Cook’s romantic advice and “Send your heart rate to let someone know you’re thinking about them.“ Even when you’re traveling far from them. – Digital Touch allows wearers to sketch a picture that is instantly transmitted to another wearer’s screen. Indeed, when so much of the value resides not in the device but in the services that it delivers, many analysts already wonder how much longer Apple can keep charging princely prices for an iPhone not very different from hundreds of devices running Google’s and Microsoft’s operating systems.

Roughly 4.6 million smartwatches were sold globally in 2014, according to research firm Strategy Analytics, a fraction of the more than 1 billion smartphones sold worldwide. Major chains such as Starbucks and Panera Bread have already signed on, and more undoubtedly will do so when the Watch arrives. – Huge numbers of iPhone features are readily available –anything you can receive on your phone: Siri, apps, emails, messaging, calling, music, and photos are all pushed from the user’s phone to the Watch. – The Watch allows 18 hours of active/passive use and three days of standby, so it might need frequent recharging, which can be difficult if you’re traveling in certain areas. – It seems more complicated than most Apple products. Many in the tech industry hope that Apple, famous for its marketing savvy and loyal fans, will have the power to transform the smartwatch into a product that appeals to the general public. Clearly Apple is looking to use rich bozos to defray the watch’s development costs quickly so it can be rolled out as cheaply as possible to average iPhone buyers. As for this traveler, I’m getting on board!) Follow me @lealane, or on Instagram, where I’m Travelea; and check out Amazon for my latest book in paperback and on Kindle, Travel Tales I Couldn’t Put in the Guidebooks Thierry Hermès was a leather harness maker who set up shop in Paris in 1837.

Since then Hermes, almost without parallel, has made a business out of selling beautiful items no one needs, as well as items one needs but offered at a price most can’t afford. A Birkin bag, named for the British actress and Serge Gainsbourg paramour, ranges in price from $10,000 to $150,000 and is never in stock – you can’t get one, unless you can – which increases the mystique all the more. If the watch succeeds in protecting Apple from a Google or somebody else solving the suddenly obvious and unbearable inconveniences of smartphone use, it doesn’t have to be a huge money-spinner in its own right. If so, the iPhone’s unseemly profits may be safe for a while longer, as will be the wealth of Apple shareholders and employees. (Anyone interested in the iPhone-margins-are-unassailable argument should consult Carl Icahn’s letter to Apple management of last October.) True, Steve Jobs was noted for the modesty of his Palo Alto home.

The original Macintosh was introduced as the computer for the “rest of us.” Trying to reposition itself partly as a luxury brand poses risks for Apple. Luxury brands religiously seek to avoid overexposure, and Apple has many mystique-damaging reasons for being in the news: factory conditions, antitrust complaints, malware, tax avoidance, Mr.

The Hermès label today is presided over by the sixth generation heir, Axel Dumas who has proved adept at juggling scarcity, craftmanship, special order and a more mass market global business. This week, Hermès debuted the work of a new creative director for their fashion line Nadege Vanhee-Cybulski, a Frenchwoman who said that she wanted to honor Hermès’ equestrian tradition in her debut collection.

And here are some reasons that’s sooo right: Surveys from the Global Coalition on Aging show that even after vacationing only a day or two, 89 percent of people are able to relax and leave work stressors behind. And small groups are especially able to deliver personal interactions; whether enjoying a picnic lunch by a vista, or encounters with local families during home-hosted lunches and dinners.

Active travel is proven to lower health risks such as diabetes, metabolic syndrome, high blood pressure, heart disease, colon cancer, breast cancer, depression levels and more, according to the Physical Activity Guidelines Advisory Committee. And Preventive Medicine found that people who cycled frequently benefited from improved mental well-being (as well as, I guess I’ll add, killer calves!).

Rated by Travel + Leisure among the “World’s Best Tour Operators.” Deluxe, well-priced bicycling and walking tours throughout the globe for over 44 years, with immersive experiences for American travelers. Formerly known as Elderhostel, this is the not-for-profit leader in educational travel since 1975, offering 6500 educational tours in all 50 states and 150 countries.

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