Will Apple Opt For iPhone 7 Or iPhone 6S?

25 Jan 2015 | Author: | No comments yet »

Apple Expected to Announce Record iPhone Sales in Fiscal Q1 Report.

A new market share study released today paints a bullish picture for iPhone sales, saying that the Apple phone accounted for more than half of all phone activations in the fourth quarter of 2014. Consumer Intelligence Research Partners surveyed 500 people who bought phones from October 1 through December 31, 2014, and found that one out of every two had purchased iPhones. But at the same time, one of the year’s once-key players has found itself slipping further and further down the rankings, despite the promise of bigger and better things to come.

It seems almost unimaginable now that the year began with Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) bullish about its prospects of overtaking Apple at the head of the consumer electronics podium. Android phone-makers on the whole really couldn’t hold a candle to iOS in terms of device sales, with the Cupertino company having snapped up an impressive one in every two Smartphone activations during the closing three months of the year – a 2% increase from the year prior. But as the year wore on, it became increasingly obvious that Apple had made all the right moves in the marketplace, and this has been confirmed with the company recently becoming the first to achieve a $700 billion market capitalization. CIRP interprets this to mean that lots of people were waiting for the release of the iPhone 6 to buy a new phone, and normal holiday season gift-buying probably helped too. The success of Apple can be attributed to the corporation continually meeting consumer need and releasing products which actually serve the purposes that customers want from them.

Right at the bottom of the barrel however were Taiwan’s HTC Corp and Nokia – both of which managed to scoop up a rather depressing 2% of US Smartphones sales. “iPhones drew from loyal Apple customers, with 86 percent of buyers upgrading from an older iPhone. And if that isn’t impressive enough, the study also claims that these consumers are three times more likely to buy an iPhone than they would buy a Samsung Galaxy.

Samsung and LG saw far lower loyalty rates, with 25 percent of Samsung owners and 18 percent of LG owners who activated a phone in the quarter switching to an iPhone.” The rather unfortunate news has the potential to dilute hype surrounding the as-yet unannounced HTC M9 Smartphone, which has every chances of taking the market by storm when it touches down in Q2. HTC is also expected to lend its name to a new-generation tablet PC sometime in 2015, after having remained firmly out of the fondleslab arena for some time. Many may scoff about the value and worth of branding, but Apple is not the only successful corporation which proves that it is a critical part of any commercial strategy. Plans for the next Apple iPhone are of course still very much under wraps, as Apple likes to keep any information related to its product releases very much in-house until pretty much the last minute.

But one thing we do know with regard to this next-generation iPhone is that Apple faces a conundrum regarding the branding of the device, not to mention the ethos that this particular smartphone will possess. Another analyst, RBC Capital’s Amit Daryanani, offered his predictions for fiscal Q2 2015/calendar Q1 2015, and he believes Apple may sell 50 million more iPhones this quarter. It is notable that Microsoft Corporation (NASDAQ:MSFT) has recently chosen to rebrand its forthcoming release of its flagship operating system as Windows 10, effectively skipping an entire generation. This is to indicate that this next version of Windows will be a significant departure from previous releases in the series, and intended to represent a rebooting of the Windows concept.

Certainly, even critics of Apple would struggle to deny the assertion that Apple has made no major product release which was as reviled as Windows 8, and the commercial success of the company is undeniable. So from a commercial perspective, Apple would be entirely forgiven for producing a next-generation iPhone which simply presents a spec upgrade from the previous iPhone series.

This would be deemed an entirely logical move for most consumer electronics manufacturers, and would probably be perfectly successful commercially for Apple. Steve Jobs was a man who built the company with a certain vision, and that vision was to innovate and deliver products that no-one else on the market could imitate. But there have been murmurings from within Apple that the company wants to get back to its roots during 2015, and produce some technology products which really wow consumers and critics alike.

If this is the case then iPhone 7 would seem to be a natural name for the device, which will either be released in September or October according to most estimations.

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