Windows 10 Experience Comes to iPhone, Android Devices

29 Jul 2015 | Author: | No comments yet »

Microsoft debuts Windows 10: Why it’s being given away free.

Microsoft debuted its new Windows 10 operating system Wednesday, in what the company hopes will be a pivotal moment in its bid regain its sway in a world where the PC is no longer king.Microsoft Corp. is making available to all Windows users in 190 countries, including the Philippines, a free upgrade to its latest operating system, the Windows 10. “Windows 10 is designed to empower people to achieve great things.

The first people to get the new software Wednesday included about 5 million “insiders,” or tech enthusiasts who previously enrolled in an early preview program. It builds on our vision of offering our consumers a more personal and natural computing experience that offers unmatched mobility and a tailored experience across devices,” said Mae Moreno, Windows lead for Microsoft Philippines. “We believe that the new Windows can truly help our customers be productive in both their digital work and their digital life, and this represents our first step towards a whole new generation of Windows,” Moreno added. It is unifying the platform across devices and provides one unifying experience, and also giving app developers a common foundation across different categories of devices. Interacting with technology is as natural as interacting with people — using voice, pen, gestures and even gaze for the right interaction, in the right way, at the right time.

Samer Abu Ltaif, general manager of Microsoft Gulf, told Gulf News that Windows 10 is fast and familiar — with the return of the ‘Start Menu’ and ‘Live Tiles’ for instant, streaming updates of what matters most. In terms of operating systems (OS) used in personal computers and laptops, however, Microsoft continued to dominate the market, having cornered a 95- percent share of the market in the Philippines. The OS automatically updates security patches to help protect against modern cyberattacks, so customers can replace passwords with more secure options, protect corporate data and corporate identities and run only the software they trust. “We are not launching a product but a kickoff of a new journey with Windows becoming as a service and [we] expect it [Windows 10] to be the largest and most used Windows OS ever in 2017,” he said. New features like voice-enabled personal assistant Cortana will not be available in the region for some time, but Abu Ltaif said: “We want Cortana to get smarter and learn more languages.

And Windows 10 will include the Microsoft Edge browser, a move designed to help the tech giant regain market share lost to rivals such as Mozilla Firefox and Google Chrome. It has new features, a streamlined Web browser called Edge and a desktop version of Cortana, the online assistant that is Microsoft’s answer to Google Now and Apple’s Siri. Microsoft hopes to break the cycle in which consumers shun Windows for mobile because it lacks the large catalog of applications found on rival platforms, thus discouraging app makers from creating Windows versions. Hit apps could ramp up popularity of Windows-driven hardware made by Microsoft and its partners, and increase opportunities for the company to make money from online activities such as search, shopping and software as services in the Internet cloud. Bob O’Donnell at the research firm Technalysis said the new operating system may help stimulate new sales of computers and other hardware — a phenomenon of the past which has been absent in recent Windows releases. “I’m still hopeful that the PC industry will see some decent upside from Windows 10, particularly in the fourth quarter of this year and into 2016,” he said. “The primary reason for my optimism is that Microsoft has actually integrated quite a few new capabilities into Windows 10 that will benefit from new hardware.”

To support this statement, he quoted a study conducted by Spiceworks, a professional network for the information technology industry based in Texas, that has surveyed 500 IT enterprises in North America and EMEA, 40 per cent said that they will upgrade to Windows 10 when available commercially this year, 70 per cent of those said that they will be on Windows 10 by 2017. It’s not clear how many people will get it the first day; Microsoft says it will deliver downloads in waves, to ensure things go smoothly, but it hasn’t said how long that will take. The inroads made by Google and Apple have crept into Microsoft’s business and the company is facing intense pressure and in turn finding new ways to make profit. Microsoft is betting that a large pool of users will help convince independent programmers that it’s worth their time to build useful or entertaining apps for Windows 10 devices.

Executives also believe that if people are exposed to the latest and best Windows, they’re more likely to try other Microsoft products on PCs and mobile devices. Microsoft makes money from selling advertising for its Bing search engine; it also collects fees from people who use premium versions of its Office software, OneDrive cloud storage and Skype. But Microsoft plans to phase out maintenance and security support for Windows 7 over the next five years, and for Windows 8 by 2023, as it did with the older Windows XP. A: The growth in mobile devices has caused PC sales to decline for more than three years, hurting manufacturers like Hewlett-Packard and companies like Microsoft and Intel, whose products are used with PCs.

At the same time, PC makers are hoping it helps boost interest in their products, since some Windows 10 features are designed to work best with the latest hardware advances.

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