Windows 10: India will be a tough market for Windows 10, specially with …

30 Jul 2015 | Author: | No comments yet »

Can Microsoft restart love for Windows?.

Microsoft’s chief executive Satya Nadella (pictured) says the tech giant wants to move from “people needing Windows, to choosing Windows, to loving Windows”.Starting this week, Microsoft is offering most Windows 7 and Windows 8 users a free upgrade to the software giant’s latest operating system — Windows 10. But there’s a very important security caveat that users should know about before transitioning to the new OS: unless you opt out, Windows 10 will by default share access to your Wi-Fi network with any contacts you may have listed in Outlook and Skype — and, with an opt-in, your Facebook friends!

The huge change for MS is that it is launching Windows 10 in a world market that has, over the past few years, moved from desktops and laptops to smartphones. That turned out to be a flaccid affair, leaving many Microsoft users annoyed at the radical overhaul of the layout and, in particular, the decision to ditch the start button menu. While Apple computers have a huge presence on TV shows and college campuses and at tech start-ups, it’s good to remember that most consumers and businesses are overwhelmingly Windows-based, Bajarin says.

Vineet Durani, director, Windows business group at Microsoft India, says one of the missteps the company made was to think of the PC as the hub of everything. “To make the same assumption about the mobile phone is not a construct that we want to go into now as we believe we are setting ourselves up for the future. I first read about this disaster waiting to happen over at The Register, which noted that Microsoft’s Wi-Fi Sense FAQ seeks to reassure would-be Windows 10 users that the Wi-Fi password will be sent encrypted and stored encrypted — on a Microsoft server.

It will run on everything—desktops, laptops, smartphones, tablets—all will be hooked into the Windows 10 Store that will provide a single platform for a wide range of apps, games, software and services. The company says your contacts will only be able to share your network access, and that Wi-Fi Sense will block those users from accessing any other shared resources on your network, including computers, file shares or other devices. Microsoft’s strategy, and what could be called the driver behind Windows 10, is therefore three-pronged: personal computing, intelligent cloud and improving productivity and processes. “So we have a team that is working on a common core shell that takes Windows 10 across all devices, and consumer experience teams that maximise the experience on each of these devices,” he says. As if that is not enough, this time round, instead of charging existing Windows users for upgrades, it is following the free-to-download model prevalent globally. To make life easy for developers, Microsoft also has bridges available for porting Android and iOS apps to Windows 10. “Our stated goal is to get Windows 10 to a billion devices in the next three years and that is a large opportunity for developers to target,” he adds.

According to research firm IDC, global shipments between April and June reached 337 million units, up nearly 12 per cent on the same quarter last year. I should point out that Wi-Fi networks which use the centralised 802.1x Wi-Fi authentication — and these are generally tech-savvy large organisations — won’t have their Wi-Fi credentials shared by this new feature. But this also makes it easier for them to push innovation and new features into devices rather than waiting to bundle it all together as large upgrade.

Microsoft’s solution for those concerned requires users to change the name (a.k.a. “SSID”) of their Wi-Fi network to include the text “_optout” somewhere in the network name (for example, “oldnetworknamehere_optout”). Wi-Fi Sense has of course been a part of the latest Windows Phone for some time, yet it’s been less of a concern previously because Windows Phone has nowhere near the market share of mobile devices powered by Google’s Android or Apple’s iOS. The other crucial feature will be personalisation, driven by Cortana, the intelligent personal assistant. “Cortana will manifest itself in different ways across the ecosystem.

From September, users in India can expect to see devices that will make full use of Windows 10’s innovative features like Hello which is dependent on facial recognition. It wants to be the go-to platform where app developers pitch their wares: not simply a home for apps reconfigured from variants built for Apple’s IOS. Every 2-in-1 device sold from September will have a sensor built in to ensure users get to experience the continuum of working of different types of devices automatically.

And, as The Reg notes, if you personally share your Wi-Fi password with a friend — by telling it to them or perhaps accidentally leaving it on a sticky note on your fridge — and your friend enters the password into his phone, the friends of your friend now have access to the network.

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