Windows 10 or OS X? A Mac User Falls For the PC Again

28 Jul 2015 | Author: | No comments yet »

How to get Windows 10 for free (and 5 good reasons why you should).

Just click on the Windows logo icon in the bottom right of your task bar, near the system clock. The global launch of Windows 10 is a pivotal moment for Microsoft as a consumer business, because in recent years Windows has started to matter a lot less.Microsoft’s new Windows 10 operating system debuts Wednesday, as the longtime leader in PC software struggles to carve out a new role in a world where people increasingly rely on smartphones, tablets and information stored online.The big Windows update is almost upon us, and many Microsoft users have been taking to Twitter to share their thoughts ahead of the roll out, and the features they’re most looking forward to. The rise of mobile devices has hit the PC market hard – and no more so than Microsoft, which has around 1.5 billion Windows customers, making it the market leader in that arena.

Those without Windows 7 or 8 will have to pay in order to upgrade when Windows 10 goes on sale at the end of the month, with the Home version costing £99. This, combined with Apple’s OS X and Mac computer line-up regularly bucking the trend and actually increasing sales, has left Microsoft and Windows adrift in the technology world, with Google’s Chrome and Android dominating. The launch will be accompanied by a global marketing campaign for an event the company hopes will be pivotal — both for its own future and for a vast audience of computer users around the world. The core features of the update – Microsoft Edge, Cortana on desktop, Continuum and the idea of the software working across all Windows devices – sparked interest arguably not seen in Windows since the pioneering days of Windows 95. But it is not without some modern twists, as the Start menu in Windows 10 has the classic single column list of options, but it also has a scaled version of the tile screen too, blending the previous generations together.

These features now have to live up to their impressive stage demonstrations in the real world – Edge must be fast and easy to annotate as suggested, while Cortana must continue to be a seamless and intelligent assistant across a new range of devices. It has new features, a streamlined Web browser called Edge and a desktop version of Cortana, the online assistant that is Microsoft’s answer to Google Now and Apple’s Siri. The promise of one version of an app that works across phone, tablet and computer with minimal work is an enticing one for coders, but developers are still curious about how much effort this will actually take. Having steadily gained on the iPad in the last year, the growth of the Surface business to almost a billion US dollars (£640 million) was one of the bright spots of the firm’s most recent financial results. The assistant is integrated into lots of apps, including Edge, where it can be used to make reservations, set reminders and get directions based on the web page you are currently viewing.

The Lumia is performing OK in the lower and mid-range arenas, but a company the size of Microsoft really should be looking to take on Apple, Samsung and co in the premium market. Some may not get it the first day; Microsoft says it will deliver downloads in waves, to ensure things go smoothly, but it hasn’t said how long that will take. Microsoft needs a large pool of users to convince independent programmers that it’s worth their time to build useful or entertaining apps for Windows 10 devices. Executives also believe that if people are exposed to the latest and best Windows, they’re more likely to try other Microsoft products on PCs and mobile devices.

But Microsoft plans to phase out maintenance and security support for Windows 7 over the next five years, and for Windows 8 by 2023, as it did with the older Windows XP. Jeff Barney, who runs Toshiba’s consumer PC business, said the new software is easier to use than Windows 8 and will complement hardware advances in Toshiba’s newest machines.

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