Xbox One Gets $50 Holiday Discount

27 Oct 2014 | Author: | No comments yet »

Microsoft slashes Xbox One price by $50 for the holidays.

Slash, slash slash: the once-$499 Xbox makes its way down to $349 with a special promotional offer from Microsoft taking $50 off the top. It’s a limited-time thing, but Microsoft’s giving fence-sitters plenty of time to make up their minds, running the promotional pricing from November 2 (next Sunday) through January 3, 2015.The Xbox One Assassin’s Creed bundle will be available for $349, or $449 if you want Kinect included, while the Sunset Overdrive bundle will see its price chopped to $349.The launched last year at $499 including the Kinect with all systems, but Microsoft chose to unbundle the two and sell a base Xbox One console for only $399 earlier this year, which helped to increase sales. It’s also an “any Xbox One” thing, so you can basically knock $50 off whatever you like, from the base model without a game to any of the bundles, including the upcoming Assassin’s Creed Unity ($349, or $449 with Kinect and Dance Central Spotlight), Call of Duty: Advanced Warfare ($449 with 1TB hard drive and custom housing) and Sunset Overdrive ($349 and a white finish) SKUs.

The price cuts appear limited to the US at present, and Microsoft has named Amazon, Best Buy, GameStop, Microsoft Stores, Target, Toys ‘R Us and Walmart as participating retailers. Throughout the entire holiday season exclusively in the US, all Xbox One consoles and bundles will be $50 less, which means the standalone Xbox One will only cost $349. It’s no secret that the Xbox One has fallen far behind the PS4, and Microsoft seems to feel that the discount card will be its most powerful weapon to close the gap. I’d include Nintendo’s Wii U, which checks the “most anticipated exclusives” and “innovative independent games” boxes, but it fumbles the “newest blockbuster franchises” one because of the abject state of third-party support.

The Xbox One’s temporary price drop is both a sign of how much Microsoft’s trying to change the sales narrative around its flagship console — the perception that its basically getting clobbered by the PlayStation 4 worldwide — and an indication that the company’s willing to do more than it’s competition to make that happen. The near-endless stream of free game offers and bundled games means that there’s essentially no reason to buy an Xbox One without some sort of free game in the mix, essentially dropping the true price of the console to somewhere in the $300 range. What’s most interesting is that this time last year, price was arguably Xbox One’s biggest liability: the PS4 had become the frontrunner among hardcore gamers for a number of reasons, not the least of which involved Microsoft’s consistent PR fails surrounding the announcement, but it was hard not to see that console’s $100 value as it’s greatest strength. The deal will expire on January 3, so make sure to get one prior to that date, especially if you are planning to use all of those holiday gift cards you may receive.

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