Yahoo launches new Messenger app in face of possible big changes

4 Dec 2015 | Author: | No comments yet »

Yahoo Messenger Is Now A Mobile Messenger Like The 18 You’re Already Using.

Yahoo’s new messaging app might be the closest the tech giant has come to making a product that could shore up its fortunes in a increasingly mobile world. At a time when Yahoo is reportedly weighing a sale of its core assets and scrutiny of CEO Marissa Mayer’s performance has grown intense, the new Yahoo Messenger has a lot riding on it.

In other words, Yahoo Messenger looks like Facebook Messenger, or WeChat, or WhatsApp, or Viber, or Line… You get the point, do we need yet another messaging app? The app, which is now live for iOS and Android, adapts features from existing messaging apps: disappearing messages from Snapchat, group messaging from WhatsApp and photos from, well, everyone. Marissa Mayer and Co. on Wednesday unveiled a new version of Messenger for mobile devices and the Web, which has been completely rebuilt “with group messaging in mind,” integrating some of the best elements of Flickr, Tumblr, and Yahoo’s Xobni smart address book, according to Yahoo’s SVP of Product and Engineering for Communication Products, Jeff Bonforte. “We’ve made sharing, ‘unsending,’ and ‘liking’ messages, photos, and animated GIFs easy and insanely fast — unlike anything you’ve experienced before,” Bonforte wrote in a blog post.

The new Messenger also gives you access to a “virtually unlimited and ever-growing library of GIFs,” from Tumblr that you can search for and share inside the app. Yahoo’s Messenger revamp team also took some inspiration from Facebook for this update: You can “like” any comment, photo, or GIF in a 1:1 convo or group message. Finding friends to connect with should be easier than ever thanks to a new “smart contacts system” powered by the Xobni platform, which understands who you know and the relationship between your contacts.

In the 17 years since, the service added chat rooms, emoticons, private messaging, voice and video chatting and file sharing, along with many plug-ins. Yahoo is late to rolling out a mobile messaging product, given the global success of Facebook’s Messenger, WhatsApp, Google’s communication suite and the rise of Slack, but that doesn’t mean that it’s automatically going to be a failure.

If they don’t, Yahoo’s newest app will just be the latest of a slew of improved products that didn’t transform one of the 20th century’s great Internet companies into a force to be reckoned with in the new millennium. Very few people will notice the difference, but it’s the kind of details that make Yahoo stand out — Yahoo is the company behind Flickr after all. Facebook uses extra-large thumbs up to show that you got the message while Yahoo lets you discreetly like messages — in both cases, these features replace “ok” messages or its lazy cousin “k”.

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