Yahoo quietly launches Livetext messaging app for iOS; available only in Hong

19 Jul 2015 | Author: | No comments yet »

Yahoo Messenger App Livetext Launched at Hong Kong iTunes App Store.

The next version of Yahoo Messenger app has been launched in the form of a unique video chat facility that promises to make you “feel like your friends are right there with you”. Yahoo is taking another crack at the crowded messenger market with Livetext, a strange video chat app currently available only in the Hong Kong iTunes Store.

Yahoo has been rumored to be working on a revamped messenger app for a while now, and it looks like that new app may be taking its first step into the wild.Presumably, the app is designed to give you a bit richer of an experience than what mere emoticons in text messages could provide, as you’re staring at real faces reacting to whatever it is you’re typing.This application also known as Yahoo Live text – Video Messenger has been doing rounds with the combination of rich texts with an ability to work with the video streaming. It tries to accomplish this by allowing you to share silent video of yourself with a friend, while typing your thoughts in text that pops up over the video. “For example, livetext your friends no matter where you are-whether you’re hanging out with other friends, at a ballgame, in a club, or commuting on a train- and share a goofy face or a glimpse of the world around you”. There are apps that allow live streaming and texting, but they include sound and this could provide more appropriate means for when “you can’t talk”.

It combines instant texting with muted live streaming of your friend on the other end, able to capture live reactions or share their surroundings with you. Yahoo states that this application is not just an easy substitute over others while it is a completely new application with a rich way to interact with users.

The app went live earlier this month, and to bring something a little different to the table, it introduces a unique form of video texting that combines traditional text messages with video that doesn’t include an audio feed. It’s not exactly “the most natural way” to communicate with your friend but then again, so is sending a message through an app. ‘Natural Way to Have Conversations’Yahoo describes the app this way on the iTunes site: “Welcome to Livetext for iOS, the most natural way to have REAL conversations”. “The advent of smartphones led a shift towards convenience and speed. This means, from voice calls to text messages to video calls, we have now travelled to video without sound with text slapped across the moving frames. Yahoo’s once-popular desktop messaging app, Yahoo Messenger, was left behind after the rise of mobile apps led to new giants like WhatsApp, Hangouts, and Facebook Messenger. The idea is to offer a more natural form of communication where users can see each other’s reactions in real-time as they participate in conversations.

The application can be used using a cellular connection or over a Wi-Fi network and can be used for only over a one on one conversation rather than creating groups as it happens in Whatsapp. We have gone from communicating primarily with our voices to using our fingers to text on glass,” said Yahoo. “Our solution is to go back to the basics, by putting your words and your friend’s real-time reactions at the centre of your interaction. Yahoo moved slowly in updating Messenger for mobile devices; it was the only major app Marissa Mayer didn’t overhaul after becoming CEO, and it was ultimately removed from the App Store. Contacted for a comment about the app, Yahoo provided this response: “We’re always experimenting with new product experiences that delight our users.

Till the time the app becomes available on iOS and Android in other countries, let us know your thoughts on possible scenarios where the app can be really useful. “We’ve removed audio from the equation, as it’s rarely convenient in today’s fast-paced world”, reads Yahoo’s description for Livetext. With the help of the LiveText ID, users can check in with their newly created profiles and also find friends available using the same application within their address book. Livetext looks like an effort to build a messaging app that will resonate with a younger audience, though not including the audio portion of the video call seems counterintuitive.

However, you can’t group message using the app. (We’re not even sure how that might work, unless you all have Brady Bunch-style boxes and really, really tiny text.). It’s fair to say that, until now at least, Yahoo had missed opportunities to compete in mobile messaging, despite being one of the early companies to offer instant communication for desktop users. All the major social networks rely heavily on messaging to provide services, of course, and other IT providers, such as Microsoft (with Yammer), Cisco Systems, Intel, RingCentral, Verizon, AT&T, VMware, and dozens more have added the functionality for customers. But as social media emerged and large platforms like Facebook began to dominate the space, Yahoo and other older online messengers lost significant portions of their core audience.

Livetext is the newest attempt of Yahoo to resurrect its failed Yahoo Messenger service, which was quickly forgotten by users when other messenger apps like Hangouts, Facebook Messenger, and WhatsApp entered the scene. That leads to today, where most “instant messaging” happens on smartphones via SMS, iMessage and other popular apps like Facebook Messenger, Facebook-owned Whatsapp, Snapchat, and others.

With Yahoo Livetext, it’s clear that the company is hoping to differentiate its app, despite being a late arrival to this space, by introducing a twist on traditional texting or video. The free app uses either a Wi-Fi or cellular connection and is focused on one-on-one messaging, not group chats, as some had suspected Yahoo’s messaging re-entry would look. Look for an announcement from us about a new Messenger client coming soon.” We’ve been looking for an Android version of the new app and have found what appear to be help files related to it but not the app itself.

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