YouTube Announces New Subscription Service Format

27 Sep 2015 | Author: | No comments yet »

Report: YouTube’s 2-in-1 subscription service is coming this October.

YouTube might be launching its long-awaited subscription service as soon as the end of October, according to Recode. The video-sharing website has long since had plans to offer more options for its viewers, as it has been working with the idea of offering a subscription service since past year.

The video-sharing portal YouTube is planning to incorporate a subscription option to the website, to offer music and ad-free videos to its users for a price after 10 years as a free service.The new alternative to the free services will also come with Music Key, an app developed by YouTube for music streaming that offers offline access to the website’s content, along with the ability to play it in the background.

Google’s video website already sent out emails to content owners, asking them to agree to the terms for a “new ads-free version of YouTube” by October 22nd. It has grown into its own industry that provides a possible path in life for some content creators, who spend their time making videos and keeping one eye on their subscribers. A monthly payment of $10 has been suggested in multiple reports over the last few months, a fee that would keep it in line with others in the streaming space.

In the email, it’s noted that 95% of partners have signed up so far, and given the side-effects of not doing so, that’s not too much of a surprise. However, YouTube’s email and corresponding FAQ page also made it clear creators who don’t join the subscription service will lose monetization capabilities on their videos within the United States. The rumors were confirmed earlier this year when YouTube began notifying channel operators about a change to the YouTube Partner Program terms of service that specifically detailed an “ads-free version of for a monthly fee”. According to YouTube’s official messages, interested customers have to log into their accounts and agree with the new terms that the company is offering.

But some critics argue that the price point (which, if you currently use streaming audio services like Spotify, you are aware is competitive with the industry standard) is too cheap as it would likely only barely cover the cost of music rights. “As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. We all know YouTube has been planning to launch a completely ad-free subscription, but the details have been sorely lacking on things like how much it will cost, what will be included, and when it will launch. In the last 12 months there’s been additional talk of its subscription program broadening to all video content, not just music, with a report Friday appearing to confirm an imminent rollout of such a service.

Hence, the service is expected to be the same for the rest of the world. “We are progressing according to plan to provide fans more options in how they enjoy the content on YouTube[…] We have support from the overwhelming majority of our partners, with over 95 percent of YouTube watch time covered by agreements, and more in the pipeline about to close” the company representatives said in a statement as reported by Recode. Just like earlier reports revealed, if providers refuse to get on board, their catalogues will “no longer be available for public display or monetization in the United States”. That’s why we’re asking you to update your agreement to reflect the updated terms for the ads-free service,” the company said to its content producers. This evidence is accompanied by other rumors coming from “video industry sources”, who claim this service is to be bundled with YouTube Music Key, the company’s music streaming paid subscription. But most of you are probably more worried about how much subscribers will pocket out to get an ad-free YouTube and Music Key, a due that is rumored to be named YouTube Red.

You’ll get to keep your current user name (as long as it doesn’t contain invalid characters, in which case you’ll have to go through a few extra steps to make the transfer), and all your old comments will eventually (not immediately) migrate with you. This was due to the fact that, for many creators, YouTube is their main source of income, so losing ad revenue would hurt both themselves and their channels. For years, YouTube’s fans have been telling us they want more — more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted. Just as with mobile, we’re confident this latest update will excite your fans and generate a previously untapped, additional source of revenue for you.

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