YouTube for mobile gets more editing tools, and vertical videos can be enjoyed …

24 Jul 2015 | Author: | No comments yet »

YouTube app redesigned: features new user interface, video editing tools and more.

Available for Android and the mobile Web today, with iOS receiving the full update “soon,” the most obvious change with the updated app is that you’ll now see three tabs along the top. “Subscriptions” is your own personalized feed based on the channels you’ve actively elected to follow. “Account” is where you can see your playlists, viewing history, and videos you’ve uploaded. YouTube has let you trim videos in-app since February, but you can now add a range of filters to the images, including “Silver Screen,” “8 mm,” “Docu,” and “Sketch.” While many other video apps already offer such features, it’s notable that YouTube — the most popular user-generated video platform in the world — has yet to offer much in the way of editing features through its mobile apps. In the new Home tab, users can explore and discover videos with recommendations based on watch history as well as playlists personalised for the user as well.

As annoying as vertical videos can be, the fact is many people record videos with their phones in a portrait position, so this at least makes them a little more palatable. YouTube now claims more than half of its viewing on mobile devices, and with smartphones playing an increasingly crucial role for creators too, this latest update will undoubtedly go down well across the board.

You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app. At VidCon, an event attended by thousands of video creators and fans, YouTube CEO Susan Wojcicki reportedly stated that, “Our success is judged by those things. As more [competitors] enter the space, creators will try different things, but they’ll come back to the place that generates the most success for them.” At the same conference, Wojcicki also introduced a new ‘diamond’ playback button that creators with more than 10 million subscribers will get.

She stated that, “And we’re going to make sure all our Spaces are outfitted with the latest Jump cameras that capture 360-degree video in 3D in unprecedented quality.” According to a previous report, Google-owned YouTube will now support 360-degree video ads on Chrome, Android and iOS. According to Google Inside AdWords blog, Beer brand Bud Light is the first advertiser to take advantage of the new feature, which runs on Google’s TrueView ad platform.

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