Youtube goes step closer to virtual reality, introduces 360-degree viewable ads

24 Jul 2015 | Author: | No comments yet »

YouTube makes virtual reality push with 360-degree 3-D.

Google has us fascinated with yet another innovation, this time around it’s advertisements and YouTube taking videos one step closer to virtual reality. According to Google Inside AdWords blog, Beer brand Bud Light is the first advertiser to use of the new feature, which runs on Google’s TrueView ad platform. Support for 3-D means wearers of headsets like Oculus Rift, Samsung Gear VR or Google Cardboard can see images in three dimensions as they swivel around to change their view. Users can use their mouse (left, right, up and down) to look around the field while using a PC, or can simply move their smartphone to shift their Point Of View 360 degrees.

YouTube also said it would provide special camera rigs that support the format at its studios around the world, including at two locations opening in the next year in Toronto and Mumbai. YouTube CEO Susan Wojcicki announced the push during VidCon, an annual convention for fans and creators of online video at the Anaheim Convention Center. “We’ve seen big name artists like Avicii and Bjork do some breakthrough things with 3-D video, but we want to empower all of you to chart this new frontier,” she said. The campaign puts viewers in the middle of three events from the brand’s Whatever, USA event on Catalina Island, including the welcome parade, a DJ-ed performance by Diplo and a 1920s themed party.

The company states that as soon as the ability to create 360 video became available to YouTube creators, brands immediately began experimenting with this new tool. The 360-degree Coca-Cola video celebrating the 100th anniversary of their curvy bottle had a 36 percent higher view rate than the standard video, pointed out the report. The news was announced on YouTube Creator Blog which stated that with this feature, viewers can see the stage and the crowd of a concert or could even have a choose-your-own-adventure video where people see a different story depending on where they look.

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