YouTube makes virtual reality push with 360-degree 3-D

24 Jul 2015 | Author: | No comments yet »

VidCon: YouTube Announces Mobile App Redesign.

ANAHEIM, California—YouTube says it’s making a further push into virtual reality, promising to add 3-D support for videos that play back in its 360-degree format.YouTube CEO Susan Wojcicki unveiled a redesigned mobile app for the platform in her keynote address Thursday at the Vidcon conference in Anaheim, Calif.

“We are a mobile company,” the YouTube CEO told a packed house at the Anaheim Convention Center. “More than half of our views come from mobile devices. The redesign simplifes the user interface, with three key tabs at the top of the screen facilitating easier access to the content users want to access most.

Support for 3-D means wearers of headsets like Oculus Rift or Google Cardboard can see images in three dimensions as they swivel around to change their view. The app now has a new subscription tab where you can track all of the latest and greatest from your favorite stars in one place: In addition to the subscription tab, the new app has Home and Account, the latter where your playlists and watch history will now be tucked into. Playing to the crowd of mostly YouTube creators in the Vidcon audience, she also unveiled a highly sought after functionality that allows for fans to more easily opt into all notifications to subscribers on a given channel. YouTube also said it would provide special camera rigs that support the format at its studios around the world, including at two locations opening in the next year in Toronto and Mumbai.

Wojcicki, who took the reins at YouTube just a few months before last year’s Vidcon, also noted that the event (which has grown extremely rapidly in its six years) and 10-year-old YouTube itself are still in their formative years. “If both of us were people, Vidcon would be going into first grade, and YouTube would be going into fifth,” she said. “That basically means that we’re just getting started.” “Four years ago, we released a livestreaming product. The latest cutting-edge tool coming to the Spaces will be equipment that allow for shooting 360-degree video in 3D, a new area of development for the company. The rest of Wojcicki’s keynote speech was focused on the growth of the YouTube platform over the first 10 years of its existence, highlighting the company’s role in the reinvention of TV as a medium, which she described as increasingly on-demand, global and diverse. You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app. The annual gathering started in 2010 with a modest 1,400 people in the basement of a Los Angeles hotel and was moved to Anaheim in 2012, where attendance has grown to well more than 20,000.

As a testament to YouTube’s ability to build digital-native talent into household names, she talked about Variety‘s recently released survey comparing the stature of mainstream celebrities relative to top YouTube talent. The company also revealed that it will add support for 360-degree videos in 3-D, enabling more immersive virtual reality experiences from its platform. Though it’s gained a reputation as a place where teens come to stalk, run after and scream at their favorite creators for a shot at a selfie, its backbone as the only major online-video At the start of her presentation, Wojcicki rattled off a few of YouTube’s most recent stats, including the fact that the number of people watching YouTube has grown 40 percent year-over-year. After Wojcicki’s keynote — her second since being named head of YouTube in 2014 — she was interviewed on stage by BroadbandTV CEO Shahrzad Rafati, who asked a few questions on the minds of the creators and companies that work with YouTube.

On Wednesday, YouTube announced the hire of MTV programming chief Susanne Daniels to run the new division, which is focused on providing financial and production help to to YouTubers seeking to create more ambitious content. Wojcicki responded, “YouTube is a competitive space and our goal is to create the most engaging platform for creators.” She went on to say that YouTube should be judged by its ability to help creators connect with their community and generate revenue. “I think creators will try different things but they’ll come back to the place that generates the most success for them.”

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