YouTube Makes Virtual Reality Push With 360-Degree 3-D

24 Jul 2015 | Author: | No comments yet »

A Brief Guide: How to Dress for VidCon, a.k.a. YouTube Prom.

Right now, viewers using the mobile YouTube app or Google’s Chrome browser can pan around in any direction in the 360-degree videos. ANAHEIM, California—YouTube says it’s making a further push into virtual reality, promising to add 3-D support for videos that play back in its 360-degree format.YouTube CEO Susan Wojcicki unveiled a redesigned mobile app for the platform in her keynote address Thursday at the Vidcon conference in Anaheim, Calif.”We are a mobile company,” the YouTube CEO told a packed house at the Anaheim Convention Center. “More than half of our views come from mobile devices.For the next three days, the sunny town of Anaheim, California will be overrun with over 300 star YouTubers and – in even larger quantities – their diehard fans.

Support for 3-D means wearers of headsets like Oculus Rift, Samsung Gear VR or Google Cardboard can see images in three dimensions as they swivel around to change their view. The redesign simplifes the user interface, with three key tabs at the top of the screen facilitating easier access to the content users want to access most. VidCon, the largest gathering of online video stars in the history of gatherings of online video stars, has just kicked off – and everyone’s dressing to the nines. YouTube also said it would provide special camera rigs that support the format at its studios around the world, including at two locations opening in the next year in Toronto and Mumbai.

The new app, which is available on Android and will roll out to iOS devices soon, organizes YouTube into three tabs: “Home” to explore and discover new videos, “Subscriptions” to find the latest videos from the channels and creators you subscribe to and “Account” to see playlists, watch history and video uploads. Playing to the crowd of mostly YouTube creators in the Vidcon audience, she also unveiled a highly sought after functionality that allows for fans to more easily opt into all notifications to subscribers on a given channel. VidCon is kind of like ComicCon, but rather than be looking for superhero’s – at VidCon the fans are here to gawk at, take selfies with, and get autographs from YouTube Stars. Wojcicki, who took the reins at YouTube just a few months before last year’s Vidcon, also noted that the event (which has grown extremely rapidly in its six years) and 10-year-old YouTube itself are still in their formative years. “If both of us were people, Vidcon would be going into first grade, and YouTube would be going into fifth,” she said. “That basically means that we’re just getting started.” “Four years ago, we released a livestreaming product.

The latest cutting-edge tool coming to the Spaces will be equipment that allow for shooting 360-degree video in 3D, a new area of development for the company. The rest of Wojcicki’s keynote speech was focused on the growth of the YouTube platform over the first 10 years of its existence, highlighting the company’s role in the reinvention of TV as a medium, which she described as increasingly on-demand, global and diverse. The annual gathering started in 2010 with a modest 1,400 people in the basement of a Los Angeles hotel and was moved to Anaheim in 2012, where attendance has grown to well more than 20,000. Says Bilton: ”These teenagers will be on the hunt for celebrities with names like Smosh, Burnie Burns, TheThirdPew, Markiplier, Ksiolajidebt, Connor Franta, Flula Borg and Superwoman. As a testament to YouTube’s ability to build digital-native talent into household names, she talked about Variety‘s recently released survey comparing the stature of mainstream celebrities relative to top YouTube talent.

The company also revealed that it will add support for 360-degree videos in 3-D, enabling more immersive virtual reality experiences from its platform. Though it’s gained a reputation as a place where teens come to stalk, run after and scream at their favorite creators for a shot at a selfie, its backbone as the only major online-video To you and me, these monikers are completely unrecognizable.” The shear number of fans, and the shocking fervor of their fandom is enough to make almost anyone -even an industry veteran like myself – a bit wary. this year there are 2000 registered pro’s from companies including tech, advertising, MCN’s, brand managers and media companies. With an image of the latest cover of the magazine, featuring YouTuber PewDiePie, on the big screen behind her, she cited the growing number of influencers crossing over into other medium as well. At the start of her presentation, Wojcicki rattled off a few of YouTube’s most recent stats, including the fact that the number of people watching YouTube has grown 40 percent year-over-year.

The Industry track has four main pillars, Keynote Conversations, Round-Table Discussions, Hands On Training and Platform and Product Demonstrations And they’ve added an Industry Only” zone to get a bit of space away from the screaming teens. After Wojcicki’s keynote — her second since being named head of YouTube in 2014 — she was interviewed on stage by BroadbandTV CEO Shahrzad Rafati, who asked a few questions on the minds of the creators and companies that work with YouTube. Louderback, says VidCon is more that just YouTube, explaining to Video Ink: ”“We’re really trying to look across the entire spectrum of what online video and digitally delivered video looks like.” “We’re embracing Twitter and some of the new virtual reality platforms like Littlestar and Vrideo, and we’ve got [newer] streaming platforms like Meerkat, YouNow and Hangwith.” On Wednesday, YouTube announced the hire of MTV programming chief Susanne Daniels to run the new division, which is focused on providing financial and production help to to YouTubers seeking to create more ambitious content.

Wojcicki responded, “YouTube is a competitive space and our goal is to create the most engaging platform for creators.” She went on to say that YouTube should be judged by its ability to help creators connect with their community and generate revenue. “I think creators will try different things but they’ll come back to the place that generates the most success for them.”

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