YouTube’s New App Plays To Creators

24 Jul 2015 | Author: | No comments yet »

VidCon 2015: YouTube Announces New Mobile App, More VR, and Diamond Play Button.

VidCon’s expanded Industry Track ends its first day with YouTube CEO Susan Wojcicki with a keynote heavy on the platform’s success and achievements, as well as a few new features and diamond play button awards for channels with ten million subscribers Though VidCon embraces more platforms with each passing year, all roads eventually lead back to YouTube.

The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, is up over three times year on year. The first day of the sixth annual VidCon, which is boasting 20,000 attendees this year (up from less than 2,000 when it kicked off in 2010) saw discussions about Twitter, vertically-targeted MCNs, and Katie Couric, who built her career in traditional media but has moved online, interviewing Ze Frank, who she called the “O.G. of online video.” But YouTube’s logo is everywhere (it’s the event’s main sponsor), and not a panel session passed without at least addressing the platform, which itself celebrates its tenth anniversary this year. The app now has a new subscription tab where you can track all of the latest and greatest from your favorite stars in one place: In addition to the subscription tab, the new app has Home and Account, the latter where your playlists and watch history will now be tucked into. There’s a slicker design and new features that are supposed to make it easier to edit and upload footage to the site, which already processes 400 hours of new content every minute. Google Preferred is having positive impact on partner revenue: The top 100 channels in Google Preferred saw an over 70% increase in y/y revenue relative to overall partners who saw a 50% y/y The Top 100 Brands have a total of a whopping 40B views across content on their channels.

She said that for YouTube’s success to continue, it needs to focus on its top three priorities: “mobile, mobile, and mobile,” where more than 50% of its views happen. Wojcicki also used her stage time to soothe and encourage the people who make videos for YouTube, and who are constantly wondering about the best way to interact with the site: Should they devote all of their resources to it? You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app. Where the traditional rules of television—those 22-minute episodes or strict timeslots—are being rewritten in favor of new kinds of entertainment, interesting “Today, young people are increasingly spending more of their time watching content that’s on demand, global, diverse and social. Wojcicki moved from the past and present to the future, announcing a redesign of YouTube’s mobile apps, available now for Android and “soon” for iOS.

According to Nielsen, college-aged kids are watching 16 percent less television this year than they did last year, while thanks to all of you, YouTube just had its best year ever.” “We’re focused on three top priorities, mobile, mobile and mobile! One tab highlights content recommended for you, while the second tab reveals your channel subscriptions. “Your favorite creators are now going to get the real estate they deserve at the top of the app,” Wojcicki said.

Also unaddressed today: YouTube’s plan for its music subscription service, which has spent a very long time in beta mode, and an ad-free subscription service. More than half of our watchtime “Earlier this year, we made a big decision to do something we’ve never done before: create a brand new YouTube app, from the ground up, custom-built for kids. YouTube executives continue to say that they expect to launch those this year; most people in the Web video world expect the two of them to be bundled together.

We knew launching a Kids product would take a lot of care and attention — great content, the right design and an experience kids and parents would love. I’m proud of what we’ve achieved over Be a part of SMX East, the world’s largest search marketing conference programmed by the team from our sister site Search Engine Land.

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