YouTube to Introduce Its New Subscription Service Format

27 Sep 2015 | Author: | No comments yet »

New YouTube Subscription Service Format to be Released in October.

YouTube might be launching its long-awaited subscription service as soon as the end of October, according to Recode. We all know YouTube has been planning to launch a completely ad-free subscription, but the details have been sorely lacking on things like how much it will cost, what will be included, and when it will launch.

Google’s video website already sent out emails to content owners, asking them to agree to the terms for a “new ads-free version of YouTube” by October 22nd. Just like earlier reports revealed, if providers refuse to get on board, their catalogues will “no longer be available for public display or monetization in the United States.” The service won’t just flush out ads from videos, though: Recode says the company’s $10-a-month offering also comes bundled with Music Key, the website’s music streaming product that features offline access, background playback and more. The subscription is expected to run for $10 / month and would completely remove all paid advertising from YouTube and include the current benefits of Google Play Music Unlimited. Google-owned YouTube looks to be in the final stages of launching its subscription service, and a report from Re/Code claims the date to mark on users’ calendars may be October 22, 2015.

Rumors about a premium service option have circulated for years, particularly after the first report of a music-focused streaming subscription surfaced, which ultimately became YouTube Music Key. The paid subscription will provide the steady home-grown talent that paycheck every month to the channel owner rather than elite content from the TV studio. So it’s unclear how the company will make money from the twofer, especially since it reportedly had trouble locking down deals for its ads-free model earlier this year.

YouTube sent email to the video creators that they need to accept for the new terms and policies, and if they were refusing to accept, their videos will not be used for monetization and the video will be removed from the public display. But some critics argue that the price point (which, if you currently use streaming audio services like Spotify, you are aware is competitive with the industry standard) is too cheap as it would likely only barely cover the cost of music rights. “As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. The myths became possibility just recently when you’re YouTube begun sharing with station staff in regards to an modification among the YouTube Partner Program restricted terms which typically unequivocally recognized an “ads-free formula of YouTube with a subscription fee.” The new phrases… Re/Code’s sources claim that is because YouTube will be bundling in an update to its Music Key service, as well as a brand-new service that would allow users to enjoy an ad-free viewing experience.

For years, YouTube’s fans have been telling us they want more — more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted. As Music Key was supposed to cost $10 a la carte, the rumored monthly subscription fee of $10 sounds like a bargain, with music labels and copyright owners due to collect the majority of those fees. That’s why an overwhelming majority of our partners — representing over 95% of YouTube watchtime — have asked for and signed up for this service. You’ll get to keep your current user name (as long as it doesn’t contain invalid characters, in which case you’ll have to go through a few extra steps to make the transfer), and all your old comments will eventually (not immediately) migrate with you. And of course, at any time, you can accept the updated terms which will make your videos public and monetizable again.” The membership, of course will not hamper with movie rentals, paid channels or any content that requires payment to view.

Just as with mobile, we’re confident this latest update will excite your fans and generate a previously untapped, additional source of revenue for you.

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