YouTube to Introduce The New Subscription Service Format

27 Sep 2015 | Author: | No comments yet »

Completely Ad-Free YouTube Subscription Likely to be Released in October.

YouTube might be launching its long-awaited subscription service as soon as the end of October, according to Recode. We all know YouTube has been planning to launch a completely ad-free subscription, but the details have been sorely lacking on things like how much it will cost, what will be included, and when it will launch.LAS VEGAS, NV – JANUARY 12: The YouTube logo appears on screen before a keynote address by Vice President of Global Content Partnerships at YouTube Robert Kyncl at the 2012 International Consumer Electronics Show at the Las Vegas Hotel & Casino January 12, 2012 in Las Vegas, Nevada. Google’s video website already sent out emails to content owners, asking them to agree to the terms for a “new ads-free version of YouTube” by October 22nd.

CES, the world’s largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo : Ethan Miller/Getty Images) Tired of YouTube adds popping in every video you watch? But its new subscription service, which is of the blended variety, may be taking off less than a month from now, with the company having emailed channel owners regarding an upcoming change of terms. Just like earlier reports revealed, if providers refuse to get on board, their catalogues will “no longer be available for public display or monetization in the United States.” The service won’t just flush out ads from videos, though: Recode says the company’s $10-a-month offering also comes bundled with Music Key, the website’s music streaming product that features offline access, background playback and more. The subscription is expected to run for $10 / month and would completely remove all paid advertising from YouTube and include the current benefits of Google Play Music Unlimited.

Google-owned YouTube looks to be in the final stages of launching its subscription service, and a report from well-connected blog Re/Code claims the date to mark on users’ calendars may be October 22, 2015. Rumors about a premium service option have circulated for years, particularly after the first report of a music-focused streaming subscription surfaced, which ultimately became YouTube Music Key. So it’s unclear how the company will make money from the twofer, especially since it reportedly had trouble locking down deals for its ads-free model earlier this year.

But some critics argue that the price point (which, if you currently use streaming audio services like Spotify, you are aware is competitive with the industry standard) is too cheap as it would likely only barely cover the cost of music rights. “As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. The change in policy comes almost a year after CEO Susan Wojcicki explained during the Code/Mobile conference that users who want to have a different experience or not have any ads played would be able to chose just that. “YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there are going to be cases where people are going to say, `I don’t want to see the ads, or I want to have a different experience.’” Users that have their content hosted on the highly visited video streaming site have until the 22nd of October to sign the agreement or risk losing all access to their video content. Re/Code’s sources claim that is because YouTube will be bundling in an update to its Music Key service, as well as a brand-new service that would allow users to enjoy an ad-free viewing experience. For entertainers that use YouTube as a primary way of reaching their audience, some with millions of subscribers to their channel, that would mean a loss of revenue from their videos and also would remove the videos from public display, “…a loss for the thriving presence you’ve built on the platform, and above all, a loss for your fans,” added the company. As Music Key was supposed to cost $10 a la carte, the rumored monthly subscription fee of $10 sounds like a bargain, with music labels and copyright owners due to collect the majority of those fees.

This service will lead to a new revenue source over time, supplementing your present advertising revenue… You can accept the new terms by merely logging into YouTube.com with your username or from any other device and follow the prompts on screen by 22nd October. You’ll get to keep your current user name (as long as it doesn’t contain invalid characters, in which case you’ll have to go through a few extra steps to make the transfer), and all your old comments will eventually (not immediately) migrate with you. This new feature will begin in the U.S.; however, the news outlet notes that implementing this feature to other countries may take a longer time as the company would have to “work out any legal issues associated with rights management.”

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