YouTube to launch $10-a-month ad-free video, music plan Red

22 Oct 2015 | Author: | No comments yet »

No ads? YouTube says ‘sure’.

San Francisco – Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet as the Internet giant tries to make the website more profitable and fend off competition from other premium content sites. YouTube on Wednesday announced a new paid subscription service that would eliminate advertisements as the video service behemoth looks to better tap its vast commercial potential.”And starting early next year, YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators,” the video-streaming service said in a blog post. “The free, ad-supported version of YouTube we all know and love isn’t going anywhere.

Alphabet Inc’s YouTube will launch a $10-a-month subscription option in the United States on Oct. 28 that will allow viewers to watch videos from across the site without interruption from advertisements, the company said on Wednesday. YouTube, which is owned by search engine giant Google and claims more than one billion users worldwide, also announced an expanded music platform and original movies in a bid to encourage subscribers.

Google will try to persuade people to pay for a service they already get for free by eliminating advertisements and permitting subscribers to save videos for offline viewing. Rival streaming sites such as Vessel and Interactive Corp’s IAC.N Vimeo are luring online stars to their paid offerings, which provide creators a larger cut of revenue than they typically receive from YouTube’s ad-supported videos. YouTube Red differentiates YouTube from ad-supported rivals like Facebook, and brings Google more directly into competition with paid streaming services from Netflix and Hulu. Originally created by three young entrepreneurs as a way to swap videos, YouTube was bought by Google for $1.65 billion in 2006 and is now the world’s third most visited website after Google itself and Facebook.

Google is tapping into a network of homegrown stars such as PewDiePie, who attained their fame on the platform and have loyal audiences there. “YouTube is one of the three pillars of Alphabet,” said Waral, citing the economics of ads viewed on mobile devices and new cost controls being introduced by Chief Financial Officer Ruth Porat. While YouTube is notorious for its chaotic array of videos, YouTube Music — to launch at an unspecified date later this year — will function much like a streaming platform, with organized channels that provide videos of each artist. YouTube Music will also carry an audio-only function aimed at the many users who want just the music while driving or exercising — a key conclusion reached by the company when it earlier ran a test platform called YouTube Music Key. “We want to take that to the next level and provide artists and fans a new way to connect,” he said, voicing hope that YouTube Music would become a “primary destination for music.” Manuel Bronstein, the product management director, said that YouTube Music would offer all possible versions of a song, including covers by other artists and amateurs. “In most music services you can listen to the album, you can listen to the track, but in YouTube Music you can do those two things and also watch a live video, the performance, the lyrics, the remixes, the versions that are a cappella,” he said. Spotify remains the leader in music streaming, but newcomers Apple Music and Tidal have sought to win over users in part by highlighting video content. YouTube is the most popular access point for music in the world, but record companies collect far less revenue from ad-supported streaming services than they do from paid services run by Spotify and Deezer, according to a recent report by the International Federation of the Phonographic Industry.

Lilly Singh, a Canadian comedian and motivational speaker who has won a following under the YouTube name Superwoman, will star in a movie entitled “A Trip to Unicorn Island. Google, via its Google Play store, already operates a subscription music service via its that has a lot of overlap with YouTube Red. “If you pay for Google Play Music you get all of YouTube Red music in your subscription,” Robert Kyncl, YouTube’s chief business officer, said at an event announcing the service. “You don’t have to change anything, you get it all.” YouTube, the undisputed king of the ad-supported Web video market for most of its existence, has spent the past couple of years combating more vigorous competition. Other programming will include a singing contest called “Sing It!” and a romantic drama, “Single by 30,” by Asian American filmmakers Wong Fu Productions.

YouTube has long come under fire from the music and other creative industries, who say that artists are rarely compensated for content uploaded from non-official sources.

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