YouTube to launch $10-a-month ad-free video, music plan Red

22 Oct 2015 | Author: | No comments yet »

No ads? YouTube says ‘sure’.

San Francisco – Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet as the Internet giant tries to make the website more profitable and fend off competition from other premium content sites.

YouTube on Wednesday announced a new paid subscription service that would eliminate advertisements as the video service behemoth looks to better tap its vast commercial potential.”And starting early next year, YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators,” the video-streaming service said in a blog post. “The free, ad-supported version of YouTube we all know and love isn’t going anywhere. It sounds like an adult channel, but is actually just YouTube without adverts, with more of the vloggers that you like, more homegrown content and less crap, presumably. YouTube, which is owned by search engine giant Google and claims more than one billion users worldwide, also announced an expanded music platform and original movies in a bid to encourage subscribers. Google will try to persuade people to pay for a service they already get for free by eliminating advertisements and permitting subscribers to save videos for offline viewing.

The already tipped paid for service option comes into being at the end of October, according to reports, and will include long-form specials from popular YouTubers like someone called PewDiePie, or something. It will be available initially in the United States, with plans to roll it out worldwide in 2016. “YouTube Red marks an evolution in our desire to give fans more choice and features that they love and a much greater experience they’ve been asking for,” Robert Kyncl, YouTube’s chief business officer, told a launch event in Los Angeles broadcast to New York and San Francisco offices.

YouTube Red differentiates YouTube from ad-supported rivals like Facebook, and brings Google more directly into competition with paid streaming services from Netflix and Hulu. Originally created by three young entrepreneurs as a way to swap videos, YouTube was bought by Google for $1.65 billion in 2006 and is now the world’s third most visited website after Google itself and Facebook. Google is tapping into a network of homegrown stars such as PewDiePie, who attained their fame on the platform and have loyal audiences there. “YouTube is one of the three pillars of Alphabet,” said Waral, citing the economics of ads viewed on mobile devices and new cost controls being introduced by Chief Financial Officer Ruth Porat. While YouTube is notorious for its chaotic array of videos, YouTube Music — to launch at an unspecified date later this year — will function much like a streaming platform, with organized channels that provide videos of each artist. YouTube Music will also carry an audio-only function aimed at the many users who want just the music while driving or exercising — a key conclusion reached by the company when it earlier ran a test platform called YouTube Music Key. “We want to take that to the next level and provide artists and fans a new way to connect,” he said, voicing hope that YouTube Music would become a “primary destination for music.” Manuel Bronstein, the product management director, said that YouTube Music would offer all possible versions of a song, including covers by other artists and amateurs. “In most music services you can listen to the album, you can listen to the track, but in YouTube Music you can do those two things and also watch a live video, the performance, the lyrics, the remixes, the versions that are a cappella,” he said.

Spotify remains the leader in music streaming, but newcomers Apple Music and Tidal have sought to win over users in part by highlighting video content. YouTube is the most popular access point for music in the world, but record companies collect far less revenue from ad-supported streaming services than they do from paid services run by Spotify and Deezer, according to a recent report by the International Federation of the Phonographic Industry. The rest of us will have to sit on our hands, close our eyes and ears during adverts and wish for the extended Pewdewpie service. “Last year, we announced an initiative to invest in the creativity of our top YouTube stars. Lilly Singh, a Canadian comedian and motivational speaker who has won a following under the YouTube name Superwoman, will star in a movie entitled “A Trip to Unicorn Island. Today, we’re announcing some of the original series and movies we’ll be debuting with YouTube Red,” said Matt Leske, senior product manager at YouTube. “YouTube Red is the experience fans have been asking for.

Other programming will include a singing contest called “Sing It!” and a romantic drama, “Single by 30,” by Asian American filmmakers Wong Fu Productions. For just $9.99 a month, you’ll be able to enjoy videos across all of YouTube without ads, save videos to watch offline on your phone or tablet and play videos in the background.” µ YouTube has long come under fire from the music and other creative industries, who say that artists are rarely compensated for content uploaded from non-official sources.

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