YouTube Video Subscriptions: Why They’re Going to Be a Very Hard Sell

24 Jul 2015 | Author: | No comments yet »

At VidCon YouTube CEO Shows Love For Its Stars, While They Gaze At Other Possibilities.

The company rolled out 360-degree video earlier this year, with the ability to interact with videos by dragging the mouse to move the image – the same way you would in a first person perspective video game. YouTube Chief Executive Susan Wojcicki unveiled a series of product announcements, including a mobile redesign for the platform, during her keynote speech at VidCon on Thursday.ANAHEIM, Calif. (AP) — YouTube says it’s making a further push into virtual reality, promising to add 3-D support for videos that play back in its 360-degree format.

There may be no better way to get a look at the future of media that to spend a few days enveloped and overwhelmed by the new immersive world of YouTubers and their fans. This is reported to improve viewing times on adverts – thereby increasing their value – because users can interact with them by controlling what they see.

Videos projected over two large screens, first showing the power of the connections YouTubers make with their audiences and then showing YouTube stars’ journey from upstarts to mega stars. The longtime executive, who previously headed advertising and commerce at Google, received several rounds of applause as she addressed a packed Anaheim Convention Center conference hall at VidCon for the second year in a row. When viewed on mobile, users will be able to change their perspective in the video just by moving their phone, just like the mouse interaction that works on a desktop computer.

In between, YouTube CEO Susan Wojcicki brought bags full of upbeat news, promises of new digital toys for YouTubers to play with, a new kind of trophy called the “Diamond View Button” for those 35 channels or so that have crossed the 10 million subscriber mark. But the most exciting announcement is that full virtual reality videos will soon be supported on the app, using a just a phone and an easy to assemble cardboard mount. YouTube also said it would provide special camera rigs that support the format at its studios around the world, including at two locations opening next year in Toronto, Canada, and Mumbai, India.

And Wojcicki was as clear as she could possibly be about what these Partners mean to the company. “YouTube succeeds only if you, our creators, succeed,” she said. “You’re the reason that we’re all here today. These cheap little boxes, called Google Cardboard, have been around since last year, and turn your phone into a a mini virtual reality device like Oculus Rift. ‘You’ve got an amazing camera in your phone or tablet, and now you can trim your footage, tint the image with filters, add music, and upload – all inside the app. Gruszka is among the 21,000 people attending VidCon, an annual three-day convention that kicked off Thursday for online video fans, content creators and industry executives. All of you have invested in building your channels, building your businesses, listening viewer feedback, pored over your analytics and, as a result, made great content and built strong communities.”

Iove you.” Hugs and selfies commenced during the short ride, and moment’s later – Miranda stepped off the elevator with her handler (who I strongly suspect was her dad). Thursday, the convention was screaming teenagers and young adults with cell phones pulled out, taking videos of performers on the concert stage, YouTube personalities or themselves. In its infancy, YouTube, the leader in online video, was nothing more than a site that hosted low-budget viral cat videos and babies biting their brothers. “We went from people shooting videos inside their living rooms to now these guys are being given movie deals,” said Kevin Herrera, a digital agent at the Gersch Agency, a talent agency in Los Angeles. The line between the famous and the fans is blurry – and often the fan’s are at Vidcon in part to learn how they can catapult their nascent YouTube dreams into the juggernaut that only YouTube can provide that truly changes the lives of hardworking young makers who can connect with the lens and turn viewers into fans. The Smosh comedy duo began posting on YouTube in 2005 and now has 20 million subscribers and a Lionsgate film, “Smosh: The Movie,” set for release this week.

But that doesn’t stop the brothers from being genuinely amazied by just have fast their 8 year old event has turned into a 21,000 gathering of teens – capturing the fast growing web-celebrity trend like lightning in a bottle. Different audiences await, for instance, on Facebook, says Don Wilcox, VP digital marketing and services at PBS. “It just means a bigger audience,” Wilcox says. “It’s not necessarily cannibalistic, because it’s not all the same people on the same platforms. The Greens said they formed Vidcon, because “industries have conferences somebody was going to do it, so why not us?” This year’s Vidcon has a growing number of companies that would like a piece of the YouTube creator buzz. His YouTube channel boasts 531,000 subscribers, and videos have garnered 96 million views. “There are a lot of kids out there who don’t have a family or come from a single-parent family, and they want to see wholesome family entertainment,” Butler said. He declined to disclose how much he makes, only that “it’s enough to survive and make this my full-time job.” Butler has a 300-acre ranch in Idaho, which proceeds from YouTube has helped him buy, he said.

It’s not just smile and say something as people think.” “I like acting,” Russett says, telling me she just filmed a small part in the upcoming movie “Mike & Dave Need Wedding Dates” starring Adam DeVine, Zac Efron, Anna Kendrick and Aubrey Plaza. The number of people watching YouTube per day is up 40% year over year since March 2014 “We’ve gone beyond an era of passive entertainment into a renaissance of immersive entertainment. Where the traditional rules of television—those 22-minute episodes or strict —are being rewritten in favor of new kinds of entertainment, interesting new faces and above all, engagement and community” said Wojcicki.

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