YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red …

21 Oct 2015 | Author: | No comments yet »

The New Subscription Service YouTube Red Sounds an Awful Lot Like a Porn Site.

The company announced Wednesday that it’s launching a subscription service, YouTube Red, which launches on Oct. 28. Red builds on Google’s existing music streaming service by providing ad-free access to YouTube programming, along with features such as the ability to download videos to mobile devices and have music playing in the background while using other mobile apps.

Following the Scare PewDiePie reality show announcement, YouTube also mentioned the 360 Project, a new show starring MatPat from the popular web series, Game Theorists. Red targets YouTube fans who want to skip ads, while giving them a chance to pass along some cash to their favorite video creators, who’ll share in the new revenues. As the Next Web’s Natt Garun reports, the poorly named “YouTube Red” will grant subscribers access to original content—including series from existing YouTube stars—for $9.99 a month. The move shows how YouTube plans to deliver exclusive content to its new $9.99-a-month subscription service as well take a bigger slice of the $3.8 billion gaming-video market away from Twitch, which livestreams gaming content. The service will work across YouTube’s site, including on YouTube Gaming and YouTube Music, which also got an update Wednesday with the launch of a new Music app.

The plan includes exclusive access to new videos launching next year, as well as the YouTube Music Key service – to be called YouTube Music going forward – for music videos. While Garun advises us to get our “mind[s] out of the gutter,” it’s hard to ignore the proximity of YouTube Red to RedTube, a popular porn site. In a company blog post, YouTube’s Matt Leske, a senior product manager, said that YouTube users have wanted a paid, ad-free option for a long time: For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted. A subscription will eliminate ads from all YouTube services across devices and platforms except for the YouTube Kids app, which is operated separately. YouTube still intends for advertising revenue to remain its core business, and executives say they believe it could take a while for paid subscribers to grow significantly, but consumer appetite for ad-free experiences is booming.

Ad-blocking software has become popular on personal computers, and Apple’s iOS 9 operating system update last month allowed ad-blocker apps to run on its mobile Safari browser for the first time. Worldwide usage of ad blockers rose 41 percent last year to nearly 200 million people, according to PageFair, a firm that seeks to counter ad blockers. Internet radio giant Pandora Media Inc. made $54.6 million on subscription and other revenue in the quarter through June, mainly from its $5 a month ad-free plan, Pandora One.

Hulu launched a “No Commercials” plan in September for $4 more per month than its regular $8 subscription, and TuneIn added a premium tier for $8 a month in August that throws ad-free music together with audio books and sports play-by-play coverage. Update, 3:20 p.m.: While I still haven’t heard from YouTube’s PR team, Garun writes in a separate article that a YouTube executive addressed the question in a Q&A session. Red could help boost the ranks of Google Play music subscribers, which stood at around 815,000 in the U.S. at the end of last December, according to royalty tracking firm Audiam.

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