ZTE launches Axon, Axon Lux smartphones

22 Jul 2015 | Author: | No comments yet »

China Smartphone Maker ZTE Thinks It Can Beat Market.

The company said Tuesday that it expects a 43% increase in net profit for the first six months of the year thanks to stronger sales of 4G LTE network systems, not smart phones. ZTE has been bringing its phones over to the USA to middling success, but it’s not about to give up on that American dream, the Axon is proof of that.Adam Zeng, CEO of ZTE Mobile Device, said: “Following its US debut last week, we are excited to bring our first ever global flagship to China – a market where our aim is to return to being a top-three smartphone vendor within the next three years.” The Axon smartphone for China apparently “comes with the same premium design as the version recently launched in the US, but includes a number of additional features for the China market”.

The Axon Watch doesn’t run Android Wear, though at this stage we’re not sure if this was due to Google Services not being widely available in China or simply ZTE’s choice. “Today’s launch marks a significant new chapter in product development for ZTE, and the three devices launched today are results of our ongoing commitment to becoming more consumer-centric in the global market”, said Zeng. Axon Lux has a 5.5-inch 2560×1440 pixel display, 4GB of RAM and 128GB of internal storage, while Axon has a 5.5-inch 1980×1080 screen, 3GB of RAM and 32GB of internal storage.

However, the handset isn’t a USA exclusive: it will be released in Canada, as well as in China (ZTE’s country), where it was officially presented today. Both are powered by a Qualcomm Snapdragon 810 processor, include dual-lens (13MP+2MP) rear and 8MP front cameras, 3000mAh battery, and memory expansion slot. This is starting to change as China’s smartphone market matures and begins to produce credible rivals to global brands such as Samsung Electronics Co.

The China device is also described as “the first smartphone that can be unlocked with three different biometric authentication options: fingerprint, voice control and eye-scan”. It is already available for pre-order from ZTE’s online store and online retailer JD.com, costing CNY3,888 ($626) with 128GB of storage or CNY2,699 with 32GB. For the Chinese market, ZTE also unveiled Axon Watch, the most interesting feature of which is the OS – rather than Android Wear, it runs “Tencent OS”. It can double up as a mobile wireless hotspot for other devices, has an integrated 5.1-inch screen and runs Android and, most impressively, can be operated via voice command-in Mandarin, of course.

Adam Zeng, ZTE’s mobile-devices chief executive, said in an interview Tuesday that his company was trying to change perceptions of Chinese smartphones. ZTE’s decision to double down on the U.S. market sets it apart from other Chinese smartphone makers focusing mainly on emerging markets in Asia, Latin America and Africa. ZTE Chief Executive Shi Lirong said in December that the company’s budget this year for marketing and branding was more than one billion yuan ($161 billion).

Here you can write a commentary on the recording "ZTE launches Axon, Axon Lux smartphones".

* Required fields
All the reviews are moderated.
Our partners
Follow us
Contact us
Our contacts


ICQ: 423360519

About this site